FMC presents new features during the 2022 Rural Show

FMC participates in ShowRural, which takes place between the 07th and 11th of February, in Cascavel, western region of Paraná, with digital interaction spaces at the stand and field areas that will showcase the research, development and innovation capacity that the company has to help farmers care for their soybean and corn crops with sustainable crop protection solutions.

"FMC, aligned with its purpose for productive and sustainable agriculture for the countryside, will go to ShowRural with the FMC TEM campaign to show that the company has solutions to meet the farmer's needs during his journey in the field, from planting until harvest. We know what the farmer needs and FMC will be there to provide these answers”, comments Débora Prado, Crop Manager for Soy and Corn at FMC.

Among the new features are interactive digital activations such as “Kick a Goal with FMC” and “Raio X FMC'', experiences that communicate in a simple way the company's pillars and its innovations. The dynamic “Shoot a Goal with FMC” simulates a penalty kick during a football game. By hitting the target, the participant discovers information and guidance for managing crops. 

“In the X-Ray environment, visitors follow a virtual trail that presents information about the use of solutions and their benefits in each situation of pests, diseases and weeds in the crop. The space also shows the ARC platform, a pioneering and innovative project by FMC, which uses sensor data and artificial intelligence to predict the arrival of pests in plantations a week in advance, a solution in tune with the quick response that the field needs today . At Raio 

As a science company focused on agriculture, FMC will demonstrate in the experimental field its main solutions from the portfolio of insecticides, herbicides, biologicals and fungicides. A pioneer in the biological market in Brazil, the company believes in integrated management, where biological products are fundamental in the sustainable growth strategy of crops. 

Therefore, in the experimental area, the farmer will have the opportunity to learn more about the management and programs developed by FMC. For example, some regions of Cascavel have problems with nematodes and, therefore, the Nematode Command will have a Nematologist, a specialist in the subject, who will demonstrate the different species under microscopy and symptoms in plants.

“We will also present our TOGETHER producer relationship program, which producers can count on throughout the 21/22 harvest. The drought in the western region of Paraná has been the biggest concern for producers in the soybean harvest and future corn harvest. We will continue alongside producers, offering the best protection solutions so they can take care of their soybean and corn crops.", highlights Vinícius Batista, Go to Market Manager at FMC.

Therefore, FMC will bring invited experts to the stand to answer farmers' questions. On the 07th, the agronomist and doctor in entomology, Maurício Pasini, will address the situation of the corn leafhopper and pests in general. On the 08th, it will be the turn of climatologist Marco Antônio dos Santos, from Rural Clima, to clarify the points relating to the topic. Weed management will be addressed by the phytotechnics specialist, Alfredo Paiola.

On Wednesday the 09th, FMC will hold two events in partnership with Coopavel. In the first, it will address climate issues for the off-season, perspectives and impacts of the climate on grain production and, in the other, “Proudly Producer”, will be a lecture with the FMC leadership on the Strength of Women in Agribusiness.

FMC TEM Solutions

Concerned about being present throughout the entire crop cycle, FMC has Talisman, for the management of soybeans and corn, as it acts throughout the stink bug cycle, including eggs, nymphs and adults, with a residual effect, suitable for other applications , having a control effect not only for the green-bellied stink bug, as well as for the corn leafhopper, due to its great potential for control and elimination. In single management, FMC has Hero, which controls the pest by walking and contact. Participants will also be able to learn about the benefits of management technologies for pests, diseases and weeds, such as the Stone pre-emergent herbicide used to control weeds in soybeans from the beginning, even the most difficult ones, leaving a clear path to productivity ; and Aurora, a post-emergent contact herbicide, which acts as an important tool to improve the performance of herbicides, enhancing crop management and promoting weed resistance management. In addition to the Premio insecticide, the producer's greatest ally against Spodoptera losses in soybeans and Bt corn, providing crop protection for longer. And also the Presence bionematicide, an easy-to-handle biological product used in seed treatment, which in addition to protecting crops against attack by nematodes, has other benefits such as: growth-promoting effect, providing greater development and vigor of plants and increased soil enzymatic activity related to the cycling of nutrients such as nitrogen, sulfur and phosphorus.