FMC addresses Competitive Market Intelligence and Innovation during the National Meeting of Cooperatives

Between November 24th and 26th, FMC will participate in the National Meeting of Agricultural Cooperatives (ENCA), which will take place on an online platform. The event focused on the leaders of the main cooperatives in Brazil, will address the theme: "Competitive Market Intelligence". On the occasion, Daniela Tavares, Marketing Director at FMC, will discuss on her panel the topic Competitive Market Intelligence: Innovating ahead of the competition.

The Brazilian input market is going through a new moment of major transformations in its distribution system, in which cooperatives are also undergoing major evolution, becoming more strategic and agile. And for FMC, which has in its DNA one of the company's main values, which is Focus on the customer and always being present, supporting the entire chain, as well as alongside the producer, there is nothing more important than being part of a moment and an event like this. "Cooperatives need to seek movement and remain firm to follow the process, since in addition to being more traditional where they are, they also have interesting competitive advantages for their members, in the financial, social and environmental spheres. FMC is always at your side of members and cooperatives and thinking about these challenges, launched the Juntos platform with a 100% focus on customers, an ecosystem that, through a content platform, supports the entire crop cycle, providing information that helps partners' decision-making in addition to exclusive benefits", says Daniela Tavares.

The theme also suggests the importance of using the database, so that, associated with new technologies and partnerships with industry, even better business can be carried out and generated.

The Conecta Group, with the support of the Organization of Brazilian Cooperatives System (OCB) and sponsorship of cooperatives, FMC and other Brazilian agribusiness companies, holds the National Meeting of Agricultural Cooperatives (ENCA). More information at: https://www.gpoconecta.com.br/enca.