Dow announces new Director of Marketing and Product for Industrial Solutions business

Tatiana Ciocci assumes the role of Industrial Solutions Marketing and Product (DIS) for Dow Latin America. The executive will lead the team in the region with responsibilities for developing a plan and strategy for the paints and coatings, agribusiness (crop defense), bioethanol, lubricants, cleaning, oil and gas, mining, fuel additives and paper and cellulose segments, which are strategic for business growth in the region.

The DIS business is the area of ​​Dow dedicated exclusively to industry. It is responsible for presenting technologies that help manufacturers offer products with greater quality, reliability and credibility.

Tatiana joined the company in 2007 as Marketing Manager for the Domestic and Industrial Cleaning business. In 2009 she became responsible for the Personal Care sector and, in 2012, she was promoted to Global Strategic Marketing Manager, where she was responsible for directing the Cleaning and Hair Care areas within the Personal Care and Innovation market. The executive has a degree in Social Communication with an emphasis on Marketing from ESPM, in São Paulo.