Digital Agro discusses the internet of things

On the second day of panels on innovation and new technologies for the countryside at Digital Agro, the largest digital technology fair in Latin America, which takes place in Carambeí (PR), the main theme of the debates was monitoring and management on rural properties, in addition to the introduction of the “internet of things” in the field, business opportunities that this new frontier opens up for producers, researchers and companies in the sector.

With an audience of approximately five thousand people over the two days of the event, organized by Frísia Cooperativa Agroindustrial, Digital Agro discussed topics such as automation and robotics, monitoring and sensing and topics linked to management and family succession in the countryside.

“The panels served the public, which remained until the end of all of them, including discussions with startups, which were very important in the event”, says Emerson Moura, superintendent of Frísia. In his opinion, the fair's programming fulfilled its role and brought producers closer to digital production tools. “Digital Agro is a success. Here the producer had the opportunity to see the technology live. Before, he had created the concept that digital technology was not for him, but the fair broke that paradigm.”

Luiz Fernando Sá, editorial director of StartAgro, a multiplatform content project focused on agribusiness, states that the fair has “magnificent potential” to be a reference in technology and digital agriculture. “She is very well organized. Digital Agro allows us to bring content and debates closer to the producer”, highlights Sá. “There are many fairs, but in places where the producer does not have access. And the producer has high expectations regarding technologies, but as long as they are simplified”.

“Rural producers will have to accelerate more to catch up with technology, which is far from them and continues to advance. Even those who already use it need to walk quickly to keep up with it”, concludes Moura.