Digital agriculture startup represents the country at Asia's biggest innovation event

Soon, businessman from Maringá, Ricardo Matiello, will be side by side with the biggest technology gurus in the world who represent companies such as Microsoft, Amazon, Mercedes-Benz, HSBC, among many others. All because its main project, the startup FarmGO, will represent the country at one of the biggest technology and innovation events in Asia, the Rise Conference, which takes place in Hong Kong, between the 9th and 12th of July, and which will bring together more than 15 thousand participants.

On the occasion, Matiello will present the evolution that Brazil has managed to achieve in Agriculture 4.0, with the aim of attracting investments to the Brazilian technology market in Digital Agriculture.

"China is looking for alternatives to meet its strong demand for food, which will increase even more in the coming decades. To this end, participating in an event like the RISE Conference is a very important opportunity, as we will be able to share with the world how technology Brazilian company in Digital Agriculture is preparing to support them in this growth", says Ricardo Matiello, CEO of FarmGO.

FarmGO will present its Digital Agriculture platform that makes field operations more efficient, using exponential technologies such as Drones, Satellite Networks, Artificial Intelligence, IoT, the greatest benefit of which will be increased productivity and greater profitability in the field. Brazil is recognized worldwide for its relevance in Agribusiness, at the same time that China has been investing heavily in this sector. Given this scenario, the event is an excellent opportunity to establish new connections and new business possibilities between the two countries.

According to Matiello, who also serves as vice-president of Software by Maringá, an entity that brings together more than 100 IT companies, startups and self-employed professionals, promoting the IT sector in the region allows more and more local companies to be ready for the international market. "We will show the world market how Brazil is preparing to assume its global leadership position in agribusiness, both in productivity and technology", he adds.