Datacoper and Siagri merge and have almost 2 million hectares monitored with software

In December 2020, the Gross Domestic Product (GDP) of agribusiness closed with a record expansion of 24,31% compared to 2019, according to a Technical Communication from the Brazilian Agriculture and Livestock Confederation (CNA) and the Center for Advanced Studies in Applied Economics (Cepea). The feat shows that agriculture increased its share of the country's total GDP to 26,6% last year alone, with an increase in all segments of the production chain. It is worth mentioning that the percentage in 2019 was 20,5%.

The use of integrated systems and digital solutions in the field has been proven to improve productivity gains, facilitating management, avoiding waste, improving controls and management. The result is on Brazilians' plates: fresh food, with less or no pesticides, in good quantity and at the right time.

Since the 1990s, the Siagri Group, from Goiás, and Datacoper, from Paraná, both developers of software for agricultural management, have understood that the technological path is the answer to the equations of small and large rural entrepreneurs, in addition to agricultural stores , large agricultural businesses, cooperatives and agribusinesses. Until now, Siagri and Datacoper had been working separately, but this year they decided to merge their businesses. Aliare was then born, a brand that has an ambitious mission: to deliver the largest integrated portfolio of technology and agricultural management, to serve the most diverse segments of the sector.

“The two companies, Grupo Siagri and Datacoper, are pioneers in technology for agribusiness and have always had similar cultures and objectives. The merger began a major business expansion project for Brazilian agriculture”, says Cezar Bernardon, chairman of the board at Aliare.

Talent, companies have plenty. Paraná-based Datacoper, whose headquarters are in Cascavel, has already received the Great Place To Work (GPTW) award a dozen times. It stands out as the main CRM software company for agribusiness, a platform that automatically and intelligently manages the company's relationship with its customers. Per year, R$43 billion are transacted through Clover CRM and a 41% share (market share) among large agricultural cooperatives (9 of the 22 largest in Brazil with revenues above R$300 million).

The Siagri Group was certified for the second time in 2021 by GPTW. Among its main products, two stand out: AgriBusiness, which is software for complete management of agricultural input distributors, agricultural stores and others, with functions for financial, tax, sales, billing, Barter management; and AgriManager, whose management is for farms and enables complete management of office and field operations, from harvest planning to accounting.

“With the union of the two companies, we will maintain our recognition as one of the best places to work in the country, due to the respect we have among all employees and the initiatives and benefits that recognize the work of each of them. Aliare materializes our objective of uniting all agribusiness allies in a single environment of cooperation, synergy and productivity. We will offer a complete and integrated portfolio of technological solutions for Brazilian agriculture”, says Aliare CEO, Carlos Antônio Barbosa.

United in Aliare, the corporation has 700 employees, with an impressive number of 52 thousand users of the solutions and another 4 thousand establishments served, in addition to a 30% share in the agricultural input distribution segment and 1,7 million hectares monitored by software.

“The union of two giants, references in excellence in their areas, shows that competence has no limits. Aliare was born into the world from a very interesting idea by entrepreneurs Carlos Barbosa and Cezar Bernardon. Cezar, our partner, associated with Assespro-PR, does us a lot of honor and teaches us a lot. It is a powerhouse turning a page in its history. He wins our entity and wins the whole of Paraná, which will have an example of enormous success to look up to. I wish great success to this new alliance that is now being born in 2021”, comments the president of the Association of Brazilian Information Technology Companies in Paraná (Assespro-PR), Lucas Ribeiro.