Corteva launches campaign to raise awareness among farmers in RS

Corteva Agriscience created the “Deriva Não” campaign with the aim of impacting farmers in Rio Grande do Sul with awareness messages about the correct use of herbicides and new technologies that help producers reduce drift by up to 90%.

With this, it aims to unite producers of soybeans and other crops, mainly fruit crops, on alternatives for the correct use of herbicides while respecting the development of neighboring crops.

The campaign includes advertisements in newspapers and magazines, radio spots, pieces in online media, social networks and includes a manifesto that highlights that, in agriculture, when crossing limits, the producer not only interferes in the work of his neighbor but also has to bear the consequences of this act, provided for in Normative Instruction 42/2021.

With the concept “The right direction is the one that only reaches the target” and the hashtag #AmigoDaVizinhança, the campaign reinforces the sense of responsibility, good agricultural practices, the advantages of safe application and highlights that Corteva is with producers in this cause .