Coopercitrus participates in Agrishow with technologies to increase efficiency and profitability for producers

Coopercitrus, the Rural Producers Cooperative, will be present at Agrishow 2022, the largest agricultural fair in Latin America, which takes place between April 25th and 29th, in Ribeirão Preto, SP. Located on Rua E3D, with 4.200 thousand m², the cooperative's stand, which is the largest at the fair, will bring together 70 leading global partner companies and more than 500 employees to serve visitors, offering the most complete portfolio of products and technological solutions for the agricultural production.

At a time when Brazilian agribusiness has the mission to contribute to food security in the world, Coopercitrus will place the growth of rural producers at the center of the value journey, bringing together everything the farmer needs to improve their efficiency and increase their productivity economy and thus grow as a whole. There will be more than 25 thousand items available, including fertilizers, pesticides, seeds, tools, irrigation, animal health and nutrition lines, tractors, machines, agricultural implements and precision agriculture, among other essential items for rural activity.

One of the highlights is the Coopercitrus Campo Digital concept, an unprecedented service model focused on precision agriculture, which brings producers closer to agro 5.0 and offers complete technology solutions for production. There are several innovations, such as automatic pilot for tractors, drone spraying services, satellite monitoring, soil analysis with georeferencing, planting systematization projects, among others.

In 2019, in the last in-person edition of Agrishow, Coopercitrus had the participation of 45 partner companies and recorded R＄720 million in business, equivalent to 25% of the total turnover during the entire fair. For the 2022 edition, the cooperative estimates it will exceed R＄ 1 billion.

More Opportunities

With a focus on supporting rural producers and ensuring the best commercial conditions, Coopercitrus will provide 12 thousand invitations for its members to attend the event. Simultaneously with the fair, the cooperative will carry out the traditional More Opportunities Campaign, which takes place in all its units, practicing the special conditions prepared for the event.