Coopercitrus opens its first business unit in MT

Coopercitrus – Cooperativa de Produtores Rurais opened its first business unit in the state of Mato Grosso, in Primavera do Leste, this month. This strategic expansion aims to provide rural producers with access to digital solutions and tools that allow for more assertive decision-making in the field.

Now, rural producers can count on a differentiated purchasing experience at Bayer's FieldView Shop, and with the Campo Digital Ecosystem, which offers a complete line of precision agriculture products and services with great potential for impact on the regional production process.

During the inauguration ceremony, Fernando Degobbi, CEO of Coopercitrus, highlighted the importance of partners in offering an unprecedented service model in the region. “This story was only possible thanks to the people who were fundamental to the realization of this project, such as Bayer and Bauer who believed in this different business model, placing the producer at the center of the value proposition,” he said.

The Superintendent of Agricultural Technology at Coopercitrus, Tiago Aleixo, highlighted the cooperative's commitment to making technology land in the field through technology. “It’s a dream come true to see Campo Digital consolidating itself. We arrived with the purpose of adding value to the producer's business, delivering results, helping them with technological innovations and with a qualified team ready to help them in all stages of production and on their productivity journey”, he commented.

Technology in the field

With Campo Digital, the cooperative member can visualize and identify which precision agricultural technologies present in the cooperative's ecosystem are suitable for their business. The role of the partnership aims to bridge the gap between the best irrigation solutions and technologies for the producer.