Coopercitrus opens business unit in Quirinópolis

Coopercitrus - Cooperativa de Produtores Rurais, opens, on April 14th, at 9am, its business unit in Quirinópolis, Goiás, with a Coopercitrus Massey Ferguson dealership, specialized in offering tractors, machines and agricultural implements. The unit, located on Via Leocádio de Souza Reis, S/N -- KM 1, Bairro Sol Nascente, will also serve the cities of Paranaiguara, São Simão, Caçu, Gouvelândia, Cachoeira Alta and Itarumã.

The inauguration is part of the cooperative's expansion plan, which projects the opening of more units in 2022. For this, R＄50 million will be invested, in addition to hiring more than 200 professionals specialized in the input and equipment segments, expanding the concept Campo Digital and a new feed factory.

The CEO of Coopercitrus, Fernando Degobbi, highlights that the new units are part of the cooperative's strategy, which values ​​proximity to rural producers, offering responses focused on their needs. “Our goal is to continue integrating solutions for sustainable growth. We seek to offer a different business model, placing the producer at the center of the value proposition, after all, this is the purpose of the cooperative”.