Coopercitrus opens 4 business units in MG and GO

Coopercitrus - Cooperativa de Produtores Rurais, opens four new business units in April, in the cities of Lavras, São Gotardo and Varginha -- in Minas Gerais - and Quirinópolis, Goiás. The openings are part of the cooperative's expansion plan, which projects the opening of new units in 2022. For this, R＄50 million will be invested, in addition to the hiring of more than 200 professionals specialized in the input and equipment segments, expansion of the Campo Digital concept and a new feed factory.

The CEO of Coopercitrus, Fernando Degobbi, highlights that the new units are part of the cooperative's strategy, which values ​​proximity to rural producers, offering responses focused on their needs. “Our goal is to continue integrating solutions for sustainable growth. We seek to offer a different business model, placing the producer at the center of the value proposition, after all, this is the purpose of the cooperative.”

Large portfolio expands service area

In São Gotardo, Varginha and Lavras, MG, the units are focused on supplying agricultural inputs, providing producers with a complete portfolio of products, specialized services and technology solutions for rural activities. Quirinópolis, Go, welcomes Coopercitrus dealership Massey Ferguson, with solutions in tractors, machines and agricultural implements. Check the opening dates and service areas of each unit:

April 13 - São Gotthard (MG): Arapuá, Campos Altos, Carmo do Paranaíba, Cedro do Abaeté, Matutina, Medeiros, Pratinha, Rio Paranaíba, Tapiraí and Tiros, MG; and Santa Rosa da Serra, SP.

April 14 - Quirinópolis (GO): Paranaiguara, São Simão, Caçu, Gouvelândia, Cachoeira Alta and Itarumã.

April 18 – Lavras (MG): Ingaí, Itumirim, Luminárias, Carrancas, São Vicente, Minduri, Madre Deus de Minas, Piedade do Rio Grande, Prados, São João Del Rei, Lagoa Dourada, Tarandaí and Barbacena.

April 19 - Varginha (MG): Três Pontas, Carmo da Cachoeira, Três Corações, Cambuquira, São Gonçalo do Sapucaí, Eloi Mendes, São Bento Abade, Cruzília, Conceição do Rio Verde, São Thomé das Letras and Caxambu.