Coopavel presents the official theme of the 37th Show Rural

“Our nature speaks louder” will be the official theme of the 37th edition of the Show Rural Coopavel, scheduled for February 10-14, 2025, in Cascavel, in the west of Paraná. The theme was presented on Thursday, the 7th, during a meeting of directors and coordinators of the event. Recognized as one of the largest exhibitions of technologies for agribusiness in the world, the Show Rural Coopavel attracts hundreds of thousands of visitors every year and consolidates itself as a strategic space for innovation and learning.

Coopavel’s president, Dilvo Grolli, led the opening of the meeting, highlighting the spirit of dedication and passion that has driven Show Rural for over three and a half decades. According to Grolli, passion and emotion are part of Show Rural Coopavel’s DNA. He emphasized the importance of the event as a space for exchanging knowledge and innovation, driven by the commitment of Coopavel and the entire team involved. He emphasized that constant evolution and a willingness to innovate are essential to the event’s success: “One of Show Rural Coopavel’s secrets has always been to never do the same thing. Each challenge is seen as an opportunity for growth.”

Fosbury advertising executive Samuel Grolli shared details about the 2025 theme, which will highlight the role of rural producers in environmental preservation, combined with increased productivity. This commitment, commented Samuel, is already in the essence of the rural producer, noting that Coopavel has always encouraged sustainable practices and environmental preservation as fundamental values. Dilvo reinforced the importance of the role of rural producers in environmental preservation and sustainable development, pillars that have supported Coopavel since 1970 and Show Rural since its first edition in 1989.

Intrapreneurship

The meeting also included a talk on Intrapreneurship by Eduardo Bortoleto, who encouraged the coordinators to adopt a practical and results-oriented approach in the next edition. With a solid career that includes 15 years of experience at Grupo Votorantim and the current position as manager of the Entrepreneurship Center at Itaipu Parquetec, Bortoleto shared success stories and highlighted the importance of transforming ideas into action, emphasizing that, without execution, even the best ideas can lose their value.

The general coordinator of the Coopavel Rural Show, Rogério Rizzardi, reinforced Coopavel's commitment to maintaining the event as a global reference in the agricultural sector. He highlighted the continuous evolution of the technology show and its impact on the Brazilian economic and social scenario, driven by the vision of uniting productivity and environmental preservation. With a diverse program and the commitment to sharing innovations with rural producers from Brazil and abroad, the Coopavel Rural Show is recognized for the quality of its organization, content and innovations.