Andav Congress: input distribution sector invests in CRM to improve decision making

Climate changes, the ebb and flow of the economy, new technologies, logistical challenges, and even geopolitical issues increasingly influence decision-making for the purchase and sale of agricultural inputs. The market has undoubtedly become more volatile. Impacted by all these and many other variables, the input distribution sector, from manufacturers to resellers and consultants, needs to be guided by reliable information and guidance to make decisions with the lowest possible risk.

Given this agenda, the segment has been investing in Customer Relationship Management (CRM) systems to guide business strategies, highlights agronomist Vinícius Ribeiro, CEO of Geodata - www.geodata.com.br -.

"The input market has been demanding tools that can, in a single environment, deliver data on the history of the use of inputs on this or that property, in order to make the relationship, and above all the sale to rural producers, more assertive", explains the executive, which adds: "here at the Andav Congress we are presenting our Geodata Report platform, developed with features for complete management of the technical and sales teams of agents who sell inputs, with a focus on helping them leverage more and better results and business opportunities" .

Precision Agriculture

A study by McKinsey & Company indicates that around 50% of Brazilian rural producers already adopt or are willing to incorporate precision agriculture technologies into their operations. Among the great opportunities focused on agricultural modernization, precision agriculture appears first in the view of producers, with a third of the responses in another survey, by KPMG with SAE Brasil.

Brazil is so invested in the potential of precision agriculture to strengthen its position as one of the largest producers of food and renewable energy in the world, that it even instituted a national policy to encourage the practice. "The increase in uncertainty is one of the few certainties we have in agriculture. The producer has less and less the right to make mistakes", highlights Ribeiro.

Also specialized in the topic of precision agriculture, Geodata also brings its Geodata AP platform to the Andav Congress, which includes the complete set of variables for diagnosing soil fertility - from sample analysis, to detection of pests and diseases, maps of planting, nutritional status of the crop, among other indicators of the entire precision agriculture cycle, from planning to harvest, with the addition of a timeline on the platform.

"Based on data input, our algorithm analyzes and delivers predictive recommendations for the most precise application of inputs, with accuracy, for example, per plot", explains Vinícius, who adds: "mapping we did with around 4,5 23 thousand active users in our database point out that after building a standard soil profile, savings, on average, of up to 30% in the use of inputs and up to XNUMX% in productivity gains with the adoption of digital agricultural technologies precision".

After completing ten years in the market, Geodata has more than 12 million hectares monitored and more than R$17 billion in correctives and fertilizers prescribed in its system, with customers throughout the national territory, and in countries in South America and Europe. Africa.

In the wake of Geodata's trajectory, Ribeiro says that he also brings to the Congress Andav a Logar, a climate intelligence solution aimed at correct agronomic management, which through technologies, such as, for example, the Internet of Things (Iot), points out the best periods for applying inputs, as well as the most suitable products for each type of crop.