Concept Group launches the Concept Seeds brand

The Conceito Group announced the creation of Conceito Sementes, a new brand focused on the multiplication and commercialization of soybean seeds. The company, which already operates in several agribusiness segments in Goiás, begins this new phase with a focus on the 2025/2026 harvest, consolidating its presence mainly in the Southwest of Goiás.

Conceito Sementes enters the market as a licensee of Brasmax genetics, offering five high-performance cultivars, including the new Raptor i2x and Mítica CE. Production will be carried out both on areas owned by Conceito Fazendas, in São João da Paraúna (GO), and by partner farmers. The company's new unit, located in Rio Verde (GO), will have a modern seed storage and treatment structure certified by Syngenta's SeedCare seal.

Second Rafael Vaz (pictured above), commercial manager of Seeds, the company intends to gradually expand its operations throughout the state of Goiás. “Our commitment is to deliver high-quality seeds, ensuring maximum production efficiency and safety for the farmer,” he says.

The sales will be carried out by the Conceito Agrícola team, which has been operating in the distribution of agricultural inputs for over 13 years. The 100% refrigerated storage structure ensures strict temperature and humidity control, preserving the quality of the seeds until delivery to the producer.