Cesar Cielo is an ambassador for Bionat's Sprinter

Caesar Cielo is recognized as a high-performance athlete, Olympic champion in high productivity. And it was because of this synergy, because of the similarity of their attributes that the Essere Group – one of the largest agribusiness companies in the world Brazil – brought him to be the ambassador for its launch SPRINTER. The solution becomes part of the Bionat brand portfolio; group's bioinputs unit.

O Sprinter promotes the solubilization of nutrients in the soil, especially phosphorus (P) for rapid initial plant growth. It is a technology exclusive Bionat - result of investments and research that were carried out for more than 18 years at ESALQ/USP - and which brings extremely high results performance for starting various crops such as sugar cane, beans, corn, soybeans, among others.

Sprinter has bacteria as its main active ingredient. Pantoea agglomerans, which when associate with plant roots, promotes the solubilization of nutrients, ensuring high performance and, of course for the producer, productivity and profitability in crops.

“We brought Cesar Cielo, who is a gold medalist and world record holder in swimming Brazilian to be our SPRINTER brand ambassador as we recognize several synergies between this great athlete and our solution, among them; potential of start-up, productivity and high performance”, concludes Bruno Neves, manager of Essere Group products.

Caesar Cielo will be featured in Bionat Agro's communication pieces at fairs, events, internal conventions and in social media pieces, as well as other online and offline.