Castrolanda launches brand dedicated to Precision Agriculture

Castrolanda now has AP Castrolanda, its brand dedicated to Precision Agriculture, reinforcing the cooperative's focus on technological innovation and support for producers. The creation of the brand symbolizes a robust portfolio of tools and solutions that combine production efficiency, sustainability, and direct support for cooperative members in decision-making. 

As part of the launch, the cooperative inaugurated the Castrolanda Precision Agriculture House at the Castrolanda Expo Center, a space that reinforces proximity to cooperative members and consolidates the offer of specialized services in Precision Agriculture. 

According to Ândrea Toniolo Kubaski, technical coordinator of Agricultural Input Management, the brand goes beyond a visual identity. "It represents the strengthening of Precision Agriculture's presence within the cooperative and reflects our commitment to offering services that generate greater savings, assertiveness, and sustainability for our members," she explains. 

Solutions for the field 

Among the technologies already available, we highlight soil electrical conductivity reading, which identifies and stratifies sampling zones, ensuring more accurate collection and rational application of soil amendments and fertilizers. Another example is drone spraying, which promotes more agile, efficient, and sustainable management in hard-to-reach areas. 

Differentials that generate value for the cooperative member 

According to Marcos Kruppa Rogenski, technical supervisor at LID Precision Agriculture, Castrolanda's greatest differentiator lies in its personalized service. "We tailor our services to the characteristics of each property and the producer's investment level. Furthermore, close collaboration with our technicians ensures more consistent results. Our portfolio is broad and accessible, serving small to large producers without the need for significant investments in proprietary equipment," he emphasizes. 

Looking to the future 

With a focus on continuous innovation, AP Castrolanda is preparing for another important step: in 2026, an exclusive service space will open within the AP House, dedicated to training, development, and direct relationships with members and customers. "We listen closely to our members and tailor our solutions to their expectations. This constant dialogue strengthens our relationship and enhances our results in the field," emphasizes Ândrea Toniolo.