Case IH presents, at Expointer, a portfolio focused on rice planting

Case IH, a CNH Industrial brand, presents at its stand at the 46th edition of Expointer, machines, solutions and services aimed at the needs of farmers in Rio Grande do Sul. Considered one of the largest in Rio Grande do Sul, the fair is held in Esteio, from August 26th to September 3rd.

As it is the largest rice producing state in the country, Case IH brings specific machines to the fair for the planting stages of this grain, such as a platform, a Puma Arrozeiro tractor and the Axial-Flow Series 150 Arrozeira harvester. “The harvester received highly abrasion-resistant materials and the tractor has a transmission and axles with special seals, in addition to the engine module repositioned above the air filter. Everything designed for rice applications and available from the factory”, comments Rodrigo Alandia, Director of Product Marketing at Case IH for Latin America.

To complement the harvester portfolio, the brand also displays the Axial-Flow Series 250 Automation, which is larger and has an artificial intelligence system that takes over 90% of operations and is capable of carrying out up to 1.800 daily interventions during operation. of harvest.

Other machines that fair visitors can see up close are the Easy Riser planter; the Patriot 350 sprayer; and the Magnum AFS Connect, Puma and Farmall tractors, in various versions, including an old one commemorating the line's 100th anniversary.

Among the highlights of the Farmall line is the 110M version, which has a 8000hp FPT S3 Tier 1 (MAR-112) engine, its main difference being the semi-automatic transmission and the lifting capacity of 5.400kg. It is suitable for the most varied situations such as soil preparation, planting and spraying or fertilization applications, standing out for its technology, efficiency and productivity.

Digital Agriculture

A leader in the Digital Agriculture revolutions in the field, Case IH presents a new space entirely dedicated to the brand's technological solutions. Located in the center of the stand, the place offers a day of demonstrations and experiences divided into stations, so that the public can learn up close how Digital Agriculture is in everyday life in the field and its potential for increasing productivity.

Among the attractions are augmented reality glasses to discover every detail of the brand's machines; simulators from the AGXTEND portfolio, which offers a set of applications, components and services with digital solutions for all stages of the cultivation cycle; a dedicated station for the brand’s training and parts maintenance area; and an AFS Connect operating room, a real-time data management and monitoring tool.

AFS Connect, considered the brain of Case IH's technological advances, also adds tools such as satellite images, drones, autopilot, telemetry and application and meteorology systems so that the producer can make increasingly assertive decisions. Accessible from any device with an internet connection, it centralizes all information in a single place, helping to increase the level of availability and performance of machines during work in the field.

Launches focused on precision agriculture are highlighted at the brand's stand. FarmXtend is an ultra-localized agrometeorological monitoring solution, which sends data to the application through integrated sensors and allows producers to monitor their microclimate in a simple and accurate way. SoilXmonitor was developed to assist in monitoring and ensuring depth uniformity in soil preparation and planting operations.

“AFS Connect, like other brand technologies, is available to all rural producer profiles. Today, everyone knows that increased productivity and profitability in the field are linked to advances in Digital Agriculture”, highlights Alandia.

To complement the portfolio of solutions and services, Case IH provides producers in Rio Grande do Sul with special maintenance and parts replacement solutions so that customers have their fleets always available. Celebrating one year, the parts e-commerce (https://loja.caseih.com.br) has a special space at the fair with more than 60 thousand items available, including genuine parts, lubricants and precision agriculture items.

Professional training

Faced with so many technological developments in the field in recent years, Case IH sees its mission as preparing farmers and the job market for these changes, with investments in professional training projects in partnership with entities such as Senai and Senar, but also aimed at for customers and dealers, such as the AFS Connect Academy that is present at Expointer. The online platform offers courses and training in Digital Agriculture, as well as projects aimed at training in a virtual environment, called the metaverse, in which students and teachers can interact and take distance classes to train as agricultural machinery mechanics.

CNH Industrial Bank

Visitors to Expointer will have support from the Banco CNH Industrial team in choosing the best financial and insurance solutions to purchase Case IH products. With a varied portfolio of financing lines, the Bank will offer even more attractive conditions during the fair, customized to the profile of each client, through lines originating from its own resources and BNDES transfers.

A major attraction for the financial institution at this fair will be the launch of the Banco CNH Industrial Credit Card, exclusive to the company's customers and with special conditions for purchasing parts and services. In addition to financial products, the institution has always sought to take a leading role in innovation, creating digital solutions to provide more agility in the credit process and customer service, such as credit consultation through QR Code reading.