Case IH offers virtual machine experience

Case IH, a CNH Industrial brand, presents Virtual Experience, a platform where it is possible to have an immersive experience, which connects rural producers with the machines, solutions and services offered by the brand, wherever they are.

“In the Case IH Virtual Experience, it is possible to get to know our Connected Farm, in addition to exploring details of our machines, which were faithfully reproduced in high-quality 3D graphics”, comments Eduardo Penha, Case IH’s Director of Marketing and Communication for Latin America .

The virtual showroom was developed so that you can quickly obtain technical and visual details about machines, such as Axial-Flow harvesters, the Magnum AFS Connect tractor and the new Austoft 9000 sugarcane harvester, as well as solutions such as AFS Connect. and precisely, within the Case IH Connected Farm environment. 

“It is an immersion experience in Case IH’s DNA of innovation, pioneering and technology. The rural producer can enter the cabin, access the controls and also simulate how machines, solutions and people connect in the field, through AFS Connect”, adds Penha.

Guided or alone tour

The Case IH Virtual Experience is a fully interactive, intuitive platform and offers the possibility of demonstrating the brand's machines individually or with a presentation from a consultant.

In the “multiplayer” mode, the customer will schedule a guided tour with a dealer. The consultant will then present the functionalities and specificities of the machines in a complete and totally intuitive way. In this modality, the consultant and client establish communication via audio or text messages. In addition to this possibility, there is also a single player option, in which it is possible to take an online tour alone, exploring all the details of the Case IH machines.

Case IH's Virtual Experience is available for free download on the AppStore and Google Play.