Case IH highlights Puma tractor during Expodireto Cotrijal 2020

Increasing productivity in the field is one of the main objectives of Case IH, a CNH Industrial brand. Therefore, the machine manufacturer takes its complete portfolio of equipment and solutions for agribusiness to Expodireto Cotrijal. The machines, which help to increase profitability and agricultural production, will be on display at the fair that takes place from March 2nd to 6th, in Não-Me-Toque (RS).

“Rio Grande do Sul was hit hard by drought at the beginning of the year and at other times, it also tends to suffer from frost and other weather phenomena. Therefore, the producer needs to have equipment that increases productivity to guarantee the harvest. And these are the solutions that Case IH will bring to Expodireto: machines with embedded technologies that help producers in the field”, says the person responsible for Commercial Marketing at Case IH, Eduardo Penha.

Producers who go to the Case IH stand will learn about solutions for all profiles, from large to small. In the tractor segment, for example, the brand offers machines with powers ranging from 78 to 629 horsepower. “We have tractors suitable for family farming, such as the Farmall line, including the Puma and Magnum, which are tractors with more power, and ending with the Steiger family, which is suitable for large-scale farming”, comments Silvio Campos, Marketing Director of Case IH Product.

Among the highlights of the tractor line, the new Puma. The equipment is available in versions 200, 215 and 230, whose powers vary from 197 hp to 234. One of the main differences of the product is the new hydraulic flow of 180 l/min, 20% greater than the previous model, which allows the producer work with larger planters and implements, with greater maneuvering speed. The tractor also receives 12 LED lights, divided between the front and rear of the equipment. This new feature provides more visibility in night operations, increasing the working window and efficiency in activities.

In addition to the tractors, Case IH also displays its Series 130 and 230 Axial-Flow combines, the Patriot 350 sprayer and the Easy Riser planter. Case IH Advanced Solutions are also present at the fair. Created to enhance the brand's solutions and products, the set includes a portfolio of parts and services, technical assistance, support and training in products and services essential to agricultural producers. 

Among the highlights in Advanced Solutions are: genuine parts for use in any equipment in the fleet; NEXPRO line items, ideal for maintaining performance throughout the entire life cycle of equipment, even the oldest and beyond the warranty period and; the brand's preventive and corrective Maintenance Plan options.

The integration and synergy between factory and dealer also offers Max Case, a program that proposes the availability of equipment in the shortest possible time, avoiding impacts on productivity due to machine downtime.

AFS Connect

Another highlight of Case IH at Expodireto is AFS Connect, a digital and integrated solution that provides fleet monitoring, agronomic management and data management in real time. The tool brings together services such as satellite images, drones, autopilot, telemetry, application systems and meteorology so that producers can make increasingly assertive decisions. Farmers Edge, a Case IH partner, is responsible for agronomic management.

For the analysis of data generated by Case IH machines and partners to be carried out in real time, it is necessary to have connectivity in the field. Therefore, Case IH supports ConectarAGRO, an initiative that has been effectively connecting the Brazilian countryside, through 4G LTE 700MHz technology. ConectarAGRO is supported by Case IH together with the largest agribusiness and telecommunications companies, such as TIM and Nokia, to expand internet access in rural areas.

Case IH National Consortium

Case IH machines also arrive at Expodireto Cotrijal with the possibility of being purchased through the Case IH National Consortium. The modality does not charge interest and is an option for the producer to purchase equipment on a scheduled basis.

The Case IH National Consortium is managed by Primo Rossi, one of the most traditional Consortium administrators in the country, operating since 1964 and being the only one to receive the Business Highlight award from ABAC. Unlike financing, the consortium does not charge interest, but rather an administration fee that is around 1,68%* per year – compared to 8,5% per year through financing.

This allows the producer to purchase equipment without decapitalizing and saving 20% ​​to 35% of the value of the asset. This savings enables new investments in the business, including the purchase of a new share.