Campaign raises awareness of the risk of skin cancer in the countryside

With high levels of UV radiation, Brazil faces a worrying reality: skin cancer is the most common neoplasm in the country. To combat this threat, Hospital de Amor, in partnership with the Department of Agriculture and Supply of São Paulo and the Casa da Agricultura de Barretos, is developing the Retrate Project, aimed especially at the rural population, including agricultural workers.

Since its implementation in September 2022, Retrate has been carrying out skin cancer screening and prevention actions. Initiatives include active search campaigns, training for health professionals from rural Basic Health Units (UBS), and the provision of equipment to improve dermatological care.

The rural population, predominantly exposed to the sun, is a priority target of the project. Since April 2024, more than 7 images of lesions have been analyzed via teledermatology, resulting in 700 in-person consultations, 173 biopsies and the annual monitoring of almost 2 patients with an increased risk of melanoma.

In addition, educational activities seek to raise awareness about the use of appropriate clothing and sunscreen, practices that are often rejected due to cultural barriers. According to researcher and oncologist at Hospital de Amor, Raquel Descie, convincing rural workers of the importance of prevention and early diagnosis is challenging, but essential, since more aggressive types, such as melanoma, have a high mortality rate.

With the support of partners such as the Rural Workers' Cooperative of Barretos and Region (Coopbar), the project offers training for health professionals, beauty professionals and medical students, expanding the care and prevention network. Present in 18 cities in the State of São Paulo, Retrate plans to expand its activities to other regions.

São Paulo’s Secretary of Agriculture and Supply, Guilherme Piai, reinforces the message: “Men and women in the countryside should protect themselves from the sun, with appropriate clothing, hats and sunscreen. And if they notice any changes in their skin, seek medical help.”