Business day and regional actions draw the producer’s attention

Showing the strength and competitive advantages of agricultural machinery through regional events, most with demonstrations, are practices increasingly used in the market today. At Mahindra dealership network, Currently with 28 points of sale throughout Brazil, actions with local strategies help the producer to prove that the Mahindra tractor has the necessary characteristics to work harder and better, increasing gains in productivity and the final result of the business. The low cost of fuel is the main one.

 Rodair Tratores, a Mahindra Concessionaire in the Tangará (SC) region, is an example. It will hold “Business Days”, on the 08th and 09th of August, and aims to favor the producer with special sales conditions and also highlight that the machine can be an ally in daily work in the field.

Following the August calendar, the largest tractor manufacturer in the world, together with Simoagro, an authorized dealer in the region, participates in the 19th Edition of Agroleite which takes place from August 13th to 17th, at the Dario Macedo Exhibition Park, in Castro (PR). The  event is considered a “Showcase of milk technology in Brazil” and brings together a large number of producers in the sector. Mahindra's technical and commercial team, together with the dealership's team, is aligned to show how the brand's differentiators can make dairy producers' daily lives easier.

In the same week, LM Agro, Mahindra Dealership in São Paulo, will participate in the 2nd Expojovem Barreiro 2019, from August 14th to 18th, in the city of São José do Barreiro (SP). The traditional event in the region, which brings together a large number of people, gains more prominence with the strong presence of Mahindra tractors, drawing attention for being the only brand of agricultural tractors on the Brazilian market that offers a five-year warranty. In the end, it is these differences that translate into a significant gain in the producer's pocket.

Still for August, the 42nd Edition of Expointer is on the radar.  Held from August 24th to September 01st, at the Assis Brasil Exhibition Park, in Esteio (RS), the last major fair of the year, of national importance, will bring together all dealers in the southern region.  

Focusing on family farming, small and medium-sized producers, Mahindra has a portfolio of tractors from 25hp to 95hp. In addition to the aforementioned features, the brand's tractors have mechanical transmission with synchronized reverser, which guarantees more agility in operations that require many maneuvers; same forward and reverse speed  and low maintenance cost.