Bunge and Orbia prepare campaign to encourage digital bartering in February

With the success in online commercialization of soy after the unprecedented partnership between signals Bunge and the marketplace Orbia, formalized in November 2020, companies are preparing a campaign to move barter digital during the month of February, focusing on the 2021/22 harvest. The operations of barter They are based on an exchange relationship that allows producers to purchase inputs necessary for growing the crop with future payment in grains. The partnership between Bunge and Orbia makes it possible for both the simple commercialization of grains and barter are carried out 100% online.

In the first two months of the partnership, soybean negotiations through the marketplace exceeded the volume of 20 thousand tons. "The number of transactions in the digital environment surprised us positively, as this is an operation never before carried out in this format. Now we are preparing for another campaign, with the aim of encouraging more and more resellers and producers to take advantage of the negotiation facilities in the digital environment", highlights Bunge's Origination director, Roberto Marcon.

In the February campaign, unbureaucratic credit conditions will be offered for the acquisition of fertilizers to resellers operating in the marketplace and special discounts for producers. The discounts will be in force between the 3rd and 5th of February and will only be valid for the barter payment method for soybeans. Rural producers who purchase NPK fertilizers will have a 2% discount and for purchases of seeds, pesticides and foliar fertilizers, the discount will be 3%.

The year 2020 was a year of growth for digital commerce, and the agribusiness sector, which was already undergoing a digitalization process, also recorded an increase in transactions made in the digital environment. "The results obtained by Orbia last year show that rural producers are increasingly inserted into the digital environment and are willing to use technology to boost their business. In 2020 alone, we reached the historic mark of 200 million reais in agricultural inputs sold in marketplace and, in just over 2 months, we traded 20 thousand tons of soybeans on the platform. This is historic for the sector and reinforces Orbia's position as a pioneer in this movement", declares Ivan Moreno, CEO of Orbia.

Orbia has 170 thousand registered users, which corresponds to approximately 70% of the planted area in the country, and more than 170 distribution channels that carry out its sales online on the platform. O marketplace brings together the possibility of buying and selling inputs, marketing commodities and points program, in order to follow the producer's journey, from production planning to the marketing of their harvest.

With the entry into the Orbia platform at the end of last year, Bunge became the first signals in Brazil to carry out a digital grain origination process, allowing the producer to obtain quotations, sell their harvest and sign the contract autonomously and 100% online. The partnership is part of a digital transformation movement that Bunge is leading in its main business areas and which includes other investments in technological solutions, such as the Vector logistics application, through which Bunge digitized the entire freight contracting process with truck drivers, in addition to the Covantis initiative, partnerships with other tradings dedicated to implementing the blockchain in global trade in commodities to improve speed and technological security in export operations.