Bayer today announced a partnership with French company M2i Group to provide fruit and vegetable growers around the world with biological pheromone-based crop protection products. Through this agreement, Bayer will become the exclusive distributor of select M2i products that target lepidopteran pests in crops including stone fruits and pome fruits (Pomoideae), tomatoes and grapes.
The M2i Group is the leader in the production of pheromones in Europe and has experience in the development, formulation and manufacture of complex molecules. Bayer will integrate M2i's pheromone products, including M2i's innovative press application technology, into a complementary system of digital solutions that include pest monitoring tools to advise growers on pest pressures and application timelines, and more. synthetic and biological products adapted to the needs of producers.
"Customized solutions that meet producers' demands for safe and effective products with low or no residue are an important part of Bayer's bio portfolio," he said. Jens Hartmann (in the photo, on the right), Regional Director for Europe, Middle East, and Africa (EMEA).
“Combining M2i pheromone products with digital monitoring applications and Bayer’s existing biological portfolio will enable growers to apply the right product at the right time within a holistic approach that benefits their operations.”
M2i's experience in protecting crops with pheromones has allowed the company to use biomimicry to develop innovative methods that combat pests by attracting and trapping them or disrupting mating behaviors. These integrated pest management products ensure that pest populations are maintained at manageable levels.
"The M2i Group is excited to work with Bayer and bring our sustainable crop protection products to more growers around the world," said Philippe Guerret (in the photo, on the left), CEO of M2i.
"Pheromones present an efficient and cost-effective method of crop protection as they are selective, non-toxic, and naturally prevent the development of resistance. M2i's patented technology utilizes innovative delivery devices, and reliable linear release to deliver the potential of pheromones to fields around the world".
Bayer launched Vynyty Citrus, its latest biological and pheromone-based crop protection product, in 2021. The product is formulated with pheromones and natural pyrethrum to control citrus pests. M2i products will continue to be built on Bayer's line of pheromone-based biologics.
Biomimicry: area of science studies biological structures and their functions. It seeks to imitate, replicate natural processes (strategies and solutions) and use this knowledge in different domains.
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With the acquisition, the company will begin offering integrated biorational solutions, including biostimulants, biopesticides and crop nutrition solutions.
