Bayer presents new relationship program at Expodireto Cotrijal

Bayer will present its portfolio during Expodireto Cotrijal, between March 2nd and 6th, in Não-Me-Toque (RS), and a new digital model to support you throughout your journey in crop management. This is an evolution of the AgroServices Network's proposal for two new initiatives: Impulso Bayer, the new relationship program with producers, and Orbia, the platform that emerged from a joint venture in partnership with Bravium, which combines marketplace loyalty, commodities and inputs.

When purchasing Bayer products, customers will be able to accumulate points on the Orbia platform and access experiences on Impulso Bayer according to their rating, which varies from one to five stars. Stars provide access to exclusive experiences, such as 100% online advice, participation in events and even exclusive trips to international destinations. All Impulso Bayer experiences aim to promote dialogue, immersion in the new technologies available and discuss important topics for agribusiness, such as sustainability, innovation and digital transformation.

"The new scenario proposed by Bayer meets the current trend, in which we see customers purchasing in physical and virtual stores, in addition to participating in loyalty programs", compares Gerhard Bohne, president of Bayer's agribusiness division. The producer will accumulate points within Impulso Bayer, functioning as a loyalty program, and will be able to exchange them for products and services on the Orbia platform. "The logic is quite similar to the airline frequent flyer program system, in which people are already used to interacting with the two interfaces for different purposes. The idea of ​​this format is to bring more benefits to the farmer", adds Gerhard.

The Orbia platform was born with the proposal to connect farmers to a network to facilitate their processes, do business and generate value. This new company aims to create a new value proposition for all stakeholders that make up the traditional chain through a platform that combines three distinct solutions.

The coalition loyalty program allows the expansion of the current model to a new format, in which other agribusiness companies also offer points in their transactions and expand the offer of products and services to be exchanged for points. "The model generates value for the end customer and significantly increases customer retention for participating companies", explains Orbia's CEO, Ivan Moreno. This coalition program focused on agribusiness already has a relevant catalog with more than 700 different products and services, in addition to a base with 140 thousand engaged producers, equivalent to 65% of Brazil's planted area.

The input sales marketplace allows distributors and cooperatives to sell their portfolio through a virtual channel, using a simplified system, which enables the negotiation and submission of digital agronomic prescriptions. Currently, around 40 Bayer input distributors offer products in this way, covering more than 3 thousand municipalities. It is worth remembering that the new purchasing tool also allows greater access to credit offerings, as well as respecting the distribution policies established by the industry.

Furthermore, Orbia will soon offer a modern tool for directly trading commodities, expanding market access for producers and originators. The service will allow the mitigation of credit risks for trading companies and distributors and will enable producers to use their production as a means of payment.

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According to the latest survey by the Agriculture Federation of the State of Rio Grande do Sul (Farsul), despite the late planting, the expectation is that the Rio Grande do Sul harvest will reach 35,4 million tons of grains produced - including soybeans and corn - surpassing the last record in the region in 2017.

Therefore, to help producers achieve ever greater productivity and overcome the challenges of each crop - including climate, pests, diseases and weeds -, Bayer will take to Expodireto Cotrijal its complete portfolio with integrated solutions focused on biotechnologies, hybrids, varieties, crop protection portfolio and digital agriculture.

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Visitors to Expodireto Cotrijal will also be able to visit a space dedicated to the presentation of the third generation of soy biotechnology developed by Bayer, Intacta 2 Xtend, scheduled for commercial launch in Brazil for the 2021/22 harvest.

The technology will provide greater protection against the main soybean caterpillars, expanding its scope of defense against two more relevant species (Helicoverpa armigera and Spodoptera cosmioides), added to the four that are already targeted by the current Intacta RR2 PRO technology. The solution allows for broader control of weeds - as in addition to being tolerant to the herbicide glyphosate, soybeans with Intacta 2 Xtend technology will also be tolerant to dicamba, an efficient herbicide in controlling broad-leaved weeds such as horseweed, pigweed, viola string and black walleye.

In a special room, simulated as if it were a silo, and through projections mapped onto screens, producers will immerse themselves in how this evolution of soybeans, Intacta 2 Xtend, combined with intelligent management, will enable increased crop productivity .

Throughout the event, the brand will also hold lectures open to the public that will be held on site by market experts, with topics such as "Identification of caterpillar species", "Application technology" and "Importance of equipment maintenance".

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Bayer will present a space dedicated to the fungicide Fox Xpro, recommended for the prevention of diseases that cause damage to soybean, cotton, wheat crops and, from 2020, with expanded protection for corn crops. In this environment, at the fair, visitors will be able to participate in a virtual reality action, which simulates the cabin of a sprayer, in which it is possible to understand the benefits of applying the product.

Fox The formula acts in the different phases of the fungus' life cycle and provides more plant health. This way, the crop has healthier and greener leaves, which can provide greater productive potential.

In the 2.829 areas experimented with in the 18/19 harvest, the result* was 80% victory with an average of 3 more bags per hectare. After the interaction, it will be possible to ask questions to experts.

*Result obtained in the 18/19 harvest in the comparison of Bayer Product vs. Producer standard. Bayer does not guarantee productivity gains with the use of the product.

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Producers will also be able to learn more about the benefits of Bayer's digital agriculture platform, Climate FieldView, which automatically collects and processes field data, generating maps and reports in real time - all accessible via cell phone, tablet or computer. To this end, Climate FieldView prepared a space at Expodireto Cotrijal so that farmers can have a real experience of the benefits and functionalities of the platform. In some seed brand environments, visitors will also be able to learn how FieldView is capable of providing information that contributes to important decisions for farmers in the region.

At the stand, visitors will be able to interact with a holographic cube, which shows real cases of farmers using FieldView. In this attraction, farmers can better understand all the possibilities and advantages of the tool. There is also an interactive table on site, where it is possible to see how the platform helps rural producers, generating reports and providing information at different moments of the harvest - planting, spraying and harvesting.