Basf participates in Black Friday with its loyalty program

During Black Friday, BASF customers who have the Safra Card will be able to exchange their points for products with incredible discounts. Next Friday, November 25th, take advantage of offers on the main websites of retail chains to redeem small appliances, household appliances, household utensils and electronics.

The Safra Card allows farmers to accumulate points by purchasing products from the BASF agricultural line and exchanging them for various items for the whole family. More than 330 distributors in 11 Brazilian states are registered in the program.

“This BASF initiative shows our concern for offering the best benefits to our customers. Black Friday is one of the best times to purchase discounted products and an opportunity to anticipate Christmas shopping. The customer who has the Safra Card benefits in double terms: by purchasing innovative solutions from BASF and also items for the whole family and their property such as a television, refrigerator and cell phone, for example”, highlights the senior manager of Market Access and BASF Customer Management, Mario Lavacca.

To join the program, rural producers must complete registration on the website www.cartaosafra.basf.com.br. The scoring system is simple and will be activated after the first purchase made at accredited locations, without the need to send an invoice.