Basf is opening the doors of its Farm. The company presents to the market an online platform for farmers and other professionals in the sector to exchange experiences and learn more about the brand's technologies, market and sector trends.
"Basf Farm is a virtual space where we will maintain close contact with the farmer. We will offer a differentiated experience for our client, through technical events, conversation circles, field days, lectures and product launches. We brought the field to the virtual world, with the possibility of true interaction without losing our purpose of contributing to the Farmers' Legacy. Everything to make the customer feel at home, or better still, on a farm", comments Eduardo Novaes, Marketing Director of the Basf Agriculture Solutions.
Anyone who visits the Basf Farm will see the environments created for public interaction. Events such as lectures and webinars will be held in the auditorium. The Fairs Space reproduces the stands with information about products and services. The Field Days have an exclusive session with live and recorded content by the BASF technical team.
Basf's main product launch in 2021, the fungicide Blavity, has a special area with materials about the solution for controlling diseases in soybeans. At Fazenda Basf, visitors will also find special content about the legacy of farmers.
Farmers access more and more information through their cell phones. In addition to Fazenda Basf being responsive to smartphones, the company's team thought about the entire user experience journey. Therefore, the Farm was previously tested by farmers and collaborators.
"In a co-creation process, we developed a friendly, easy-to-use platform that meets the needs of our client: the farmer. Fazenda Basf will always have new features to encourage the public to return for another visit. The hub is constantly evolving. We seek to understand the needs of the sector and bring this relevant content to the platform, in a live environment", explains Marina Maia Ribeiro, Communication and Brand Manager of Basf's Agricultural Solutions Division.
The official launch of the Basf Farm will have a special program. This Wednesday (01/08), the gate will officially open at 17:30 pm (Brasília time). At the event, the spaces and functionalities of the new Brazilian agribusiness content hub will be presented. Two guests will talk about innovation and sustainability to the public.
The opening will feature the participation of Evaristo de Miranda, General Head of Embrapa Territorial. The lecture, with the presentation of unpublished data, will address one of the most important topics today with "Agribusiness: innovation and sustainability, synonymous with competitiveness".
Futurist, Artificial Intelligence specialist and TEDx speaker, Martha Gabriel will also be present at the opening of the Farm. "Creating the future of agriculture together" will be a chat about trends and news for an increasingly connected farmer.
Service
What: Launch of the Basf Farm
Where: https://fazenda-agro.basf.com/lancamento
When: September 01st, from 17:30 pm (Brasília time)
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