Baldan brings new releases to the 28th Agrishow

Baldan is presenting new releases at the 28th edition of Agrishow. One of the highlights is the Avola sprayer, a self-propelled sprayer with a capacity of 2000 and 2500 liters, as well as booms of 25, 27 and 30 meters, a 190 horsepower engine and the highest ramp power in the category. 

Another highlight of the Avola sprayer is the telemetry part, as Baldan's After-Sales Technician, Juliano Martins Manzolli, explains in the video.

Baldan presents new brand positioning

During this year's Agrishow, Baldan is also taking the opportunity to present its new brand positioning, modernizing the design of all products in the portfolio, in addition to restructuring the company's organizational chart by creating new departments such as Customer Centricity and Digital Transformation, Supply Chain (which covers the entire supply and shipping chain) and People, Management and Sustainability.

The construction of a new industrial plant is also one of the company's highlights for this year. With an investment of R$150 million, the new unit will be used to manufacture the Avola sprayer line, launched commercially in 2023, as well as to intensify product innovations for direct planting. “Our big challenge is to transform the company’s culture, preserving its values, and maintaining our sustainable growth within the sector”, explains Celso Antônio Ruiz, CEO of Baldan.

Baldan's focus also covers other actions that result in gains and value creation for rural producers. The recently obtained ISO 14001 certification, for example, demonstrates the socio-environmental responsibility employed by the company in manufacturing its products.

In the area of ​​innovation, the highlight is the partnership with a startup for telemetry integrated into Avola sprayers and Agiflex planters, which will allow managing more than 30 equipment indicators in the field, ensuring even greater productivity and efficiency in operations.

In terms of parts, Baldan's investments are focused on prompt delivery, storage structure, distribution centers and partnerships with suppliers, following the strategy of being increasingly closer to customers and resellers in the most effective way possible.