Baldan reveals new visual identity at Expodireto 2025

Baldan is present at Expodireto Cotrijal 2025 with a launch that promises to mark its participation in the event: a new visual identity for fairs and events. The concept, which celebrates the brand's 97th anniversary, aims to highlight the company's commitment to innovation, while maintaining its essence of tradition in agribusiness.

The company’s redesigned stand was inspired by the theme “Brazil: Breadbasket of the World.” The new graphic and structural concept seeks to create an immersive and interactive experience for visitors. The proposal reinforces Brazil’s role as a global agricultural powerhouse and Baldan’s contribution to the development of the sector, combining tradition, innovation, sustainability and technology.

With the motto “Baldan transforming agriculture through generations”, the stand will occupy up to 3 m² and aims to strengthen relationships with customers, partners and open new business opportunities.

Robson Zofoli, commercial and marketing director at Baldan, highlights that participation in the event is a way of reaffirming the company's commitment to Brazilian farmers.

"Visitors are invited to learn about the brand's latest products and experience the new features offered by the redesigned stand," said Zofoli. The company will also showcase a complete portfolio of solutions for soil preparation, planting and cultivation, with technologies that aim to increase productivity and efficiency in the field.