Azul Agro: the new partnership for rural producers

Grupo Águia Branca brings to farmers in Goiás and Mato Grosso a complete line of New Holland Agriculture machines, parts and services

11.09.2023 | 16:47 (UTC -3)
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Grupo Águia Branca brings to farmers in Goiás and Mato Grosso a complete line of New Holland Agriculture machines, parts and services
Grupo Águia Branca brings to farmers in Goiás and Mato Grosso a complete line of New Holland Agriculture machines, parts and services

With a successful trajectory that spans 77 years and has more than 17 thousand employees, the White Eagle Group, which already operates in the areas of transport, logistics and commerce, is expanding its activities to agribusiness through your new brand of agricultural machinery Blue Agro. The novelty carries with it the credibility, technology, safety and reliability of New Holland Agriculture, a century-old company in the agricultural market.

Driven by the noble mission of feeding the world, the Blue Agro emerges with a solid commitment: to be an active partner in the field, alongside rural producers. Its central objective is to provide comprehensive support and innovative technological solutions to drive the success of farmers and their crops.

The Águia Branca Group is present in 88 dealerships throughout Brazil. Now, Azul Agro absorbs not only the legacy of its founder, but also the business strength, with the aim of strengthening, expanding and boosting food production in the country.

CR 10.90 IntellisenseTM, harvester produced by New Holland (Photo: Azul Agro/Disclosure)
CR 10.90 IntellisenseTM, harvester produced by New Holland (Photo: Azul Agro/Disclosure)

A Azul Agro was also born on a solid basis, with deep roots in its essence, by offering farmers the expertise of New Holland Agriculture, with 128 years of experience and a global reference in agricultural equipment and machinery for the agricultural sector.

According to Marcelo Tinti, CEO of the Águia Branca Group's Commerce Division, expectations for the units are the best possible.

“We are excited about this partnership with New Holland Agriculture as it reflects our ongoing commitment to technology and innovation. Joining forces, we are prepared to provide effective solutions, aligned with the demands of rural producers and their fields. Our objective at this moment is to help boost the agricultural sector.”, reinforces Marcelo Tinti.

Azul Agro is innovation and advancement for the agricultural sector

Present in strategic states for grain production in the country - Mato Grosso and Goiás - at the gates of Blue Agro are open in the southwest of Goiás, in the cities of Jataí, Mineiros and Caiapônia. In the southeast of Mato Grosso, the agricultural machinery and implements dealership is in the municipality of Alto Taquari.

Azul Agro's expertise covers solutions aimed at the new moment in agriculture in Brazil. For this reason, the concessionaire works with the sale of tractors, planters, sprayers, harvesters, agricultural implements and other technologies that assist in modern agricultural management.

Águia Branca Group brings a complete line of New Holland machines, parts and services to farmers in Goiás and Mato Grosso (Photo: New Holland/Disclosure)
Águia Branca Group brings a complete line of New Holland machines, parts and services to farmers in Goiás and Mato Grosso (Photo: New Holland/Disclosure)

With a DNA that focuses on rural producers, the agribusiness company offers financing lines and consortiums that encompass the best payment conditions for its customers.

Furthermore, its team is made up of experts in the agricultural sector, who provide personalized service directly on rural properties or in the Azul Agro units themselves, offering excellence in sales and after-sales, providing solutions for different types of crops and rural property profiles.

A new harvest is approaching and the Blue Agro is ready to meet the needs of rural producers who seek technology and innovation to produce more with greater profitability.

New Holland's T6.180 Methane Power tractor is the first to run on biomethane in Brazil (Photo: New Holland/Disclosure)
New Holland's T6.180 Methane Power tractor is the first to run on biomethane in Brazil (Photo: New Holland/Disclosure)

ABOUT THE WHITE ÁGUIA GROUP

Founded in 1946, the White Eagle Group, headquartered in Espírito Santo, has been operating for 77 years throughout Brazil in passenger transport services, dedicated logistics, cargo transport, rental of light (corporate and personal) and heavy vehicles, fleet outsourcing, mobility platform, commerce of vehicles.

The group is one of the largest transport and logistics conglomerates in Brazil and its business achievements take place in accordance with the essential values ​​of integrity, trust, relationships, evolution and security.

ABOUT NEW HOLLAND IN BRAZIL

In Brazil, the first New Holland Agriculture harvesters arrived during the early 1970s, establishing a solid connection with farmers, as well as bringing modernization and innovation to the Brazilian agricultural sector.

Over the years, New Holland Agriculture has gained international recognition for its quality and advanced technology. Founded 128 years ago, the brand is a witness to the development of national agribusiness.

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