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The ASAP Business Group, with a long presence in the vehicle dealership market in Minas Gerais and other segments, and for two years working with the LS Tractor brand in Contagem, in greater BH, was chosen as the new LS Tractor dealership for the region from Três Pontas, south of Minas. As the group's commercial director, João Victor Durão, says, the company is working and gradually expanding customer service. “We believe that by the end of January or beginning of February we will be fully structured to meet all market demands” highlights Durão.
According to him, the focus in this first moment will be on serving the approximately 2 thousand customers that the brand has already acquired in the region, paying strong attention to after-sales. He highlights as a positive factor the fact that the group's directors are from the south of Minas. “They know coffee, they know the way customers think and this will give us advantages when offering our products and services”, he highlights, adding that they are very happy for this new opportunity with the LS Tractor brand.
For the vice-president of LS Mtron, owner of the LS Tractor brand, André Rorato, ASAP's entry into the region brings the weight of a strong, dynamic business group, which understands what it means to be a dealer and, therefore, will be a strong ally in maintaining and gaining new customers for LS Tractor. “Because of our product, focused on coffee farming, we have grown a lot in the south of Minas Gerais. With this partnership, we want to consolidate growth and gain new points in market share”, concludes Rorato.
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