Alta launches website to reinforce its positioning

Alta pesticides has just launched its new website and this time the platform has undergone significant changes that range from a more attractive graphical interface to content that has gained more robustness.

According to the executive director of the Agrilhold group, Paulo Alves, the main objective of the initiative to adapt the website was to make Alta's positioning in the pesticides market clearer. “We want to be increasingly perceived as an excellent option in terms of post-patent pesticides. A company that offers a robust portfolio of products at competitive prices. We also want to reinforce that we are a team passionate about agribusiness and that always puts the customer at the center of everything. There is no room for unnecessary bureaucracy here, we are always close to our customers, proof of this is that we made a point of opening a session on the website to present the profiles of all our managers. Our customers and potential customers need to know who is who in the company, because this is our way of doing things”, concludes Paulo.

For the Marketing and Supply Chain manager, Ernesto Bellotto, the new website is a dynamic platform, easy to navigate and with interconnected content that facilitates the understanding of complex subjects. “The website features the company's corporate profile, a more improved presentation of the product portfolio with their respective technical sheets and leaflets, all to facilitate the identification of the most appropriate solution for our customers' needs. Furthermore, we also want to make clear what our role is as a pesticide company in a world with an exponential population growth problem. Therefore, we use our platform to show the size of this problem. Anyone who accesses our website will have a great opportunity to understand how serious this is and how much it will be necessary to invest in productivity over the next few decades”, highlights Bellotto.

Other important aspects involve the presentation of the Alta Manifesto, which demonstrates everything the brand believes in, in addition to a page that highlights the company's stance in the formation of its supply chain, made up of cutting-edge Asian companies.

The new version of the website will also feature a news section, in which the user can follow the updates of relevant information about the company and the sector.

Uncomplicated Navigation

Among the site's great new features is the implementation of responsive technology, that is, all content is entirely adapted for navigation on different screens, from PCs to smartphones. “This feature will allow better performance when rendering pages, in addition to making the user experience much more practical and interactive”, comments Ernesto Bellotto.

To access the website, click here.