Allterra announces new marketing manager

Allterra, a regenerative intelligence platform focused on bioscience and soil solutions, announced the arrival of Bruno Silvério as its new executive marketing manager. This hiring comes at a time of expansion and repositioning for the company in the agricultural market.

With over ten years of experience in multinational companies, the executive has worked at companies such as Saint-Gobain, Syngenta, and Orígeo, focusing on the integration between marketing, commercial strategy, and customer experience.

With a degree in Business Administration from Insper and an MBA in Project Management from Fundação Getulio Vargas (FGV), Silvério has a background in leading teams and implementing data-driven strategies. Throughout his career, he has participated in the development of marketing plans, the implementation of CRM platforms such as Salesforce, and the creation of loyalty programs and performance indicators, such as retention and customer lifetime value.

At Allterra, the executive takes on the challenge of strengthening the marketing strategy at a time of brand consolidation, focusing on increasing visibility and positioning the company in the sector.

According to Silvério, the goal will be to strengthen the company's connection with the market, combining data, customer experience, and commercial strategy to boost results.