AgroMarketing Meetings ABMRA addresses trends in communication with rural producers 4.0

The central theme is “Technology and innovation beyond communication in agriculture. New strategies to reach the new rural producer 4.0”. The event will be held between 8:30 am and 12 pm at the headquarters of the National Union of the Animal Health Products Industry (SINDAN) – Rua do Rocio, 313 – 9th floor – Vila Olímpia – São Paulo (SP). 

The most recent ABMRA Rural Producer Habits Survey (2017) showed that farmers and ranchers are increasingly connected. Smartphone use grew five times compared to the previous survey (2013). And 77% of producers who have a smartphone are present on social media. Of these, 96% use WhatsApp daily, 67% Facebook and 24% access YouTube.

 “In this new and challenging scenario, companies need to understand the dynamics of communication and be more intelligent and assertive with the application of their financial and human resources. This challenge leads ABMRA to hold another edition of the AgroMarketing Meetings, to expand the debate and discuss the trend and innovation of relations with producers 4.0. We also want to get closer to younger professionals, who are taking over the marketing areas of the biggest agribusiness players and who are certainly interested in understanding this new and challenging communication scenario and can contribute with their experiences and visions”, invites Alberto Meneghetti, Director of Integration at ABMRA.

Guest speakers are:

- Kelly Nakaura, Marketing Communications Manager for Latin America at John Deere, who will present cases and news from her company.

- Fabiano Goldoni (Alright AdTech): Alright aims to act as a hub for digital media technologies and presents itself as a curator of media and content segmentation and distribution platforms. Fabiano will address new media technologies and how to impact rural producers.

- Eduardo Prange (Zeeng): Startup that developed a big data analytics platform, aimed at marketing and communication managers and the Zeeng Score, an online presence indicator. Eduardo will present the new research that demonstrates the digital presence of agribusiness companies, from large players and institutions to startups.

- Alexandre Laybauer, director of Planning at the e21 agency, will present a mapping of the new influencers of Brazilian agribusiness, who they are and how to reach them more effectively. 

Places are limited. To register, send an email to agromarketing@abmra.org.br