Agro company seeks startups for partnership

According to data from the Brazilian Startup Association (Abstartups), Brazil has more than 13 thousand startups. From 2015 to 2019, the increase in this type of company was 207%, however, even though many of them have efficient solutions, more than half do not survive for more than 5 years in the market, whether due to lack of investment, knowledge or difficulty in accessing technologies. Thinking precisely about these young companies that often do not have opportunities, J.Assy, a specialist in technological solutions for planting, is implementing an innovation platform in agribusiness. The idea is to support and make all your knowledge and expertise available to accelerate the growth of these young and promising companies.  

J.Assy is a company that has technology and innovation in its DNA, annually reinvesting around 30% of its revenue in Research & Development (R&D), with the aim of developing and bringing increasingly efficient and technological solutions to the field. According to José Roberto Assy, founder of the brand and chairman of the board, throughout these 24 years they have accumulated benchmarking and expertise in R&D, which has helped in the manufacture of quality electronic items with international certification. “In addition to having a highly technological factory equipped with artificial intelligence, we have a fantastic distribution system in agriculture, which we are doubling in Latin America, and increasing in North America, Europe and South Africa”, he highlights.

With all this Know-How, the company is prepared to offer, through the innovation platform, a Smart Money differentiated in the market, because, in addition to the important financial resources, J.Assy has this entire structure to provide this growth acceleration that perhaps many of these startups could not achieve with their own resources in a short time. “We want to offer the opportunity for entrepreneurs who, like us, have good products, good services and good ideas. It may even be at an early stage that we can boost this”, highlights the executive.

Investment in people

In addition to searching for possible products and services developed by young entrepreneurs, J.Assy also looks for professionals and talents who are in these companies. The idea is that they can develop new solutions by interacting with the team, having an even greater synergy to develop new products.

According to Assy, the bottleneck for many companies is still people, that is, talents who can create, develop and improve technologies. “Our focus is not just professionals in the area of ​​technology for planting and monitoring crops, we want people from other areas of agriculture, such as spraying, harvesting and mechanization. Our doors are open”, says the president of the council.

The executive also highlights that in Brazil there is an abundance of good, qualified people, with new ideas and the desire to make things happen, but that business environment is lacking. “J.Assy can be an umbrella for this business environment, young entrepreneurs can take advantage of this and grow faster. It is a very big opportunity, because we are unique in the market, in this sense”, he adds.

Sowing the future

J.Assy is a company that constantly seeks to improve its solutions. For Assy, more than the search for new technologies, the company has also gradually focused on consolidating itself as a protagonist in the sector in search of an increasingly efficient, productive and sustainable agricultural sector. “In the medium and long term, our potential is enormous, and not just in agriculture. We also intend to open our doors to other industries in the most varied segments at an opportune moment”, he reveals.

According to the executive, the tendency is to become a reference that operates in multi-industries, and whose expertise is the distribution of these technologies. Your experience in executing technological projects properly and in manufacturing at a Latin American level will be a huge differentiator in these other industries. “I can't say yet, but I believe that we can act globally as we already do in agriculture”, he concludes.