Clube Agro expands operations throughout Brazil

Clube Agro, the first multi-brand relationship program in Brazilian agribusiness, was launched in March 2020 for the southern region of the country and will begin its expansion to other regions of Brazil from 2021.

Less than a year after its launch, it already has more than 35 thousand associated producers in the states of Paraná, Santa Catarina and Rio Grande do Sul, a region chosen for the first phase because it has the largest number of sales channels, cooperatives and producers in the country. Brazil. “Even in the face of the Covid-19 Pandemic, Clube Agro proved to be a successful program, which adds value to all links in the agro chain. In just over nine months on the market, we have built a strong network in the south. Now, we are ready to reach other regions of the country”, explains Simone Rodrigues, creator of Clube Agro Brasil.

The Club's goal is to double the number of producers registered on the platform – reaching 70 thousand.

During 2020, more than 130 thousand invoices were entered and approved, moving around 1 billion reais. Currently, R$2 million has already been redeemed in discount vouchers.

Around 60 channels have already joined the program, totaling 1200 exchange stations in the south of the country. The forecast is that next year this number will reach 70 channels and 1500 exchange points, and, in three years, reach the target of 400 flags, out of a total of four thousand throughout Brazil. “Clube Agro has also become a very important tool for sales channels and cooperatives, which have adopted it as their own relationship program, as it helps to build customer loyalty and generate demand”, explains Simone. 

Clube Agro's partner brands include Corteva Agriscience, Mosaic Fertilizers and MAPFRE.

How works

At Clube Agro, rural producers accumulate points, redeem discount coupons and use them to purchase agricultural products and inputs from any associated brand.

Registration on the platform is free and can be done through the application or on the program's website. To accumulate points, the producer must post the invoice for the product purchased on the Club's platform, which will convert the purchase value into points.

At any time, they can exchange their points for discount coupons ranging from R$100 to multiples of R$1.000. The exchange must be made on a Channel Associated with the Club, presenting the voucher generated in your wallet, within the app or website.