Agrishow reaches its 30th edition

Event takes place between April 28th and May 2nd, in Ribeirão Preto (SP)

31.01.2025 | 15:43 (UTC -3)
Luiz Eduardo Pimentel Junior

Agrishow, the largest agricultural technology fair in Latin America, will celebrate its 30th edition in 2025, from April 28 to May 2, in Ribeirão Preto (SP). With the theme "The Future of Agriculture from A to Z", the event promises to once again be the stage for the latest trends and technologies that will shape the sector. From an initial audience of 15 thousand visitors in 1994, Agrishow has grown exponentially, reaching the mark of more than 195 thousand participants in recent editions, an impressive increase of 1.200%. 

This year, the expectation is to receive more than 195 national and international visitors from over 50 countries, and more than 800 confirmed brands, including national and multinational leaders from nations such as Italy, Spain, Germany, Colombia, the Netherlands, China and Hong Kong. For João Marchesan, president of Agrishow, “reaching the 30th edition is an important milestone. Over the past three decades, we have contributed to shaping the sector in Brazil and promoting the growth of what is one of the great pillars of our economy. This undoubtedly makes us proud and motivates us to continue with our commitment to help create an increasingly profitable, technological and sustainable agribusiness”, he comments. 

According to Marchesan, Agrishow reflects the large investments made in the sector over the last few decades. "The Brazilian agricultural machinery and implements industry has been developing continuously and is prepared to meet the demand in Brazil and around the world. Furthermore, our country currently stands out in agribusiness segments such as precision agriculture, the development of inputs capable of increasing the profitability and productivity of rural properties, and the implementation of technological innovations that are contributing greatly to decision-making in the field," he says. 

Attractions for all audiences

Visitors to Agrishow will have the opportunity to participate in several initiatives that will make the experience even richer during their visit to the fair's more than 520 square meters. Among the many activities, the highlights include:

  • Agrishow Labs: an area dedicated to startups that present innovative solutions to the diverse needs of rural producers, being one of the event's most traditional attractions;
  • Agrishow Pra Elas: with lectures, technical workshops and networking opportunities, the space brings together women from all over Brazil to share knowledge and experiences;
  • Ambassadors' Lounge: major influencers in agribusiness who are digital ambassadors for the fair welcome their fans and the general public in a relaxed lounge.

Commitment to good ESG practices

More than a showcase for agricultural machinery, equipment and inputs, Agrishow reinforces its commitment to sustainability, valuing people and disseminating knowledge through the actions promoted. 

"With each edition, we seek to integrate more ESG actions, with an eye on the future, as we are committed to agribusiness and, consequently, to our country. We want to leave the message for future generations that it is possible to combine development with good environmental, social and governance practices", says Liliane Bortoluci, director of Informa Markets, the company organizing the fair. 

Among the actions is the partnership with the Cooperagir cooperative, which makes it possible to reuse more than 50 tons of recyclable waste, generating income for families in the region.

In addition, at the last edition, more than 200 tons of wood waste generated by the fair's stands and structures were transformed into energy or inputs for landscaping projects, avoiding improper disposal into the environment. The fair also has a team that advises exhibitors on how to reduce energy consumption during periods of inactivity.

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