Garantia Agronegócios launches relationship program with Orbia

Garantia Agronegócios, an insurance broker specializing in agriculture, chose Orbia, the sector's marketplace, to launch its “Secure and Earn” loyalty program. This way, in addition to having their crops protected, rural producers will be able to accumulate more benefits by taking out agricultural insurance.

Garantia Agronegócios is the first agribusiness brokerage to operate with a loyalty program for producers who take out a rural insurance policy for any modality. The points are credited to the Orbia account and can be exchanged for thousands of benefits on the platform, from specialized consultancy, training, precision agriculture services and management software to electronics, household appliances and items for personal use.

For Juarez Dias, CEO of Garantia Agronegócios, the partnership was designed as a way to strengthen relationships with consumers. “Garantia Agronegócios is an insurance brokerage that was created to serve the agricultural sector and, since its creation, we have remained faithful to our purpose. We understand our role in the sustainability of the sector and we are grateful to the producers, partners and collaborators who helped us build our history”, he says.

“With Orbia we are taking another step in building our relationship with rural producers who believe in our work. The ‘Secure and Earn’ Loyalty Program is the return for this trust and we trust in Orbia our certainty of a great partnership”, adds the executive.

Ivan Moreno, CEO of Orbia, highlights that “the entry of Garantia Agronegócios as another partner on the platform reinforces the purpose of guaranteeing the best business opportunities for rural producers”. “Customers registered with Orbia will be able to accumulate points with several partners and this increases the opportunities to redeem increasingly better and more advantageous benefits for them and the farm. Being chosen by Garantia Agronegócios is further proof that we are a reference in benefits for the entire production chain”, he concludes.