AGCO opens sprayer production line at the Ribeirão Preto (SP) unit

The ceremony was attended by Luís Felli, newly arrived President for South America at AGCO

01.02.2018 | 21:59 (UTC -3)
Rodrigo Ferrari

AGCO, a global manufacturer and distributor of agricultural equipment, has just officially inaugurated a new line for the production of sprayers with the Massey Ferguson and Valtra brands in the city of Ribeirão Preto (SP). The event was attended by the following authorities: Municipal Mayor of Ribeirão Preto, Duarte Nogueira, Secretary of Agriculture and Supply, Arnaldo Jardim, and the President of AGCO South America, Luis Felli, whose arrival at AGCO was announced on January 12 , as well as special guests.

The Secretary of Agriculture and Supply of the State of São Paulo, Arnaldo Jardim took the opportunity to highlight how important agriculture is for the State as a whole. “Today’s inauguration is an example of confidence, enthusiasm and faith in Brazilian agribusiness. In these times of recession, the sector saved farming. When talking about agriculture 4.0, agriculture in São Paulo and Brazil as a whole demonstrates dynamism, the search for productivity, with innovations that dialogue with themes such as connectivity and sustainability”, says Jardim.

The Mayor of Ribeirão Preto, Duarte Nogueira, highlighted that AGCO is essential for the community “It is very good for Ribeirão Preto and for Brazil at this time of overcoming an adverse scenario to see companies promoting development. The production of this line in the municipality will help create a quality trousseau to serve the national market as a whole and exports”, he concludes.

The occasion was Luis Felli's first official event after the announcement of his entry into command of AGCO in South America. With the arrival of the sprayer line in Ribeirão Preto, an expansion of the portfolio is planned, which will provide an increase of 40 % of the volume delivered by the company to the sprayer market.

AGCO has been making significant investments in the Ribeirão Preto unit since 2015, such as the modernization of the sugarcane harvester assembly line, for example, to support the growth of the company's share in the domestic market and also to meet future demands from the external market. In total, more than R$100 million has been raised over the last three years and today the Ribeirão Preto unit is AGCO's Center of Excellence in Sugarcane Equipment.

“We are making an unparalleled investment in the Brazilian market. Between launches from 2017 to 2019, there will be a total of more than 150 new products. It is worth highlighting the T line, whose CVT transmission system significantly reduces fuel consumption and emissions, a great benefit for the environment and the producer's competitiveness”, says Felli. “Innovations like this are a great challenge, but this is our commitment to Brazilian agribusiness and to Brazil. Our agricultural products in general are commodities and all new technologies that improve Brazilian competitiveness will be very welcome”, he concludes.

Sprayers are agricultural equipment used to apply pesticides or fertilizers to cultivated areas. With them, producers are able to optimize and speed up application and have precise control over the quantities of products applied, ensuring greater productivity and production quality.

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