With the campaign “Technology is what separates the 'serve' from the 'resolve'”, Adama, a company that is part of one of the largest holdings in global agribusiness, is taking to the Show Rural Coopavel 2024, which takes place from the 5th to the 9th of February, in Cascavel (PR), which is behind the formulation technologies that provide high performance in crop management.
With a circuit called “Fungicides that Resolve”, the company will take, in addition to knowledge in formulations, a dive into its innovations, covering what producers can expect when it comes to managing the main soybean diseases.
The experience at the stand will present three stages of interaction that will begin with the formulation approach as a critical factor in delivering results, followed by the positioning of the brand's fungicides and the benefits these products deliver within the crop cycle. Finally, a game will promote interaction, competition and a moment of relaxation among participants.
“A space with an interactive screen will launch challenges regarding disease management and with 'BomDeSoja' the producer will have to make the most assertive decisions on the subject, gaining recognition and an exclusive gift”, he explains Thiago Crude (in the photo), Marketing Communications coordinator at Adama. On that occasion, the company's digital platforms will follow the event. “The farmer will also be invited to interact with us on social media, and will also be rewarded”, he adds.
“We will explore our portfolio of fungicides and herbicides for soybeans and show the producer that formulation technology is what separates the 'serve' from the 'solve', when we talk about innovation in this segment, which is what is making the difference in delivery of results”
Adama has developed fungicides that deliver a complete program and a lot of technology for disease management, such as Armero (product launched in 2022) and Almada (recently launched), both with TOV formulation technology, developed by the company and with benefits that offer technology, ease and profitability, in addition to Across, a complete fungicide to close the cycle. “We are talking about a management program that is champion in network consortia and is recognized by the main consultancies and research institutions due to the results we are following, harvest after harvest, in the field”, says Crude.
The producer will also have the opportunity to learn about the weed management program for soybean cultivation, which features Araddo, Apresa and Cheval as main products, with a demonstration area highlighting the level of control of these technologies against the main weeds in the region . “These are the latest launches in the segment and, together, they bring a lot of innovation through exclusive combinations that have been delivering satisfactory control results in recent harvests”, he informs.
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