Adama celebrates five years and launches new institutional campaign

The challenges facing agriculture are enormous. Agricultural production is primarily responsible for the world's food and makes important contributions to clothing, transportation and other sectors. But how is it possible to achieve production efficiency without requiring an increase in planted area? Based on this scenario, Adama, a global crop protection company, celebrates the five-year anniversary of its brand this June, understanding that the occasion is opportune and fundamental to highlight the growth and permanent fulfillment of one of the main objectives of the company, which is to simplify the lives of farmers on their farms, responsibly.

To reinforce the importance of the date and the positive impact that its extensive portfolio for crop protection and innovation services has on the agribusiness production chain, the company launched a new institutional campaign that aims to communicate that this story is "Made by Many", in dedication and tribute to all the people who work directly and indirectly in this chain.

In line with this new institutional approach, the company also created a video that highlights the theme "Our Earth is our Adama", reinforcing the meaning of the company's name (from Hebrew: land, soil) and the importance of Brazilian agriculture, which represents a considerable portion of the market conquered by the company in these five years.

"From the beginning, Adama sought to act in tune with the phases that would make it, at first, known for the purpose of creating simplicity in agriculture, and, later, recognized by the market and producers as an innovative company, providing agrodigital services to the company's other products and values", highlights Lydia Damian, Advertising and Promotion Manager at ADAMA Brasil. "For this reason, we consider that the moment is right to highlight that this recognition is only possible due to the commitment and support given not only by direct collaborators, but also by producers, cooperative members and influencers in the sector, all making our history", she adds.