Yanmar closes 2024 with expansion in the tractor market

In a challenging year for the agricultural sector, marked by the rise in commodities and exchange rate fluctuations, the Japanese multinational Yanmar - a manufacturer of machines and solutions for various sectors of Brazilian industry, including the agricultural sector - achieved remarkable performance in the tractor market.

From January to October, the company has already achieved 11% growth in market share. By December, it expects to reach 14%, consolidating its position among the five main national brands of agricultural machinery.

"Despite the economic and sectoral challenges, we have managed to maintain a solid growth trajectory, mainly due to the strong performance of our dealer network and partnerships with cooperatives and banks, which have made access to credit possible for producers to finance our machines", says Welinton Silva (pictured), Network Development Coordinator at Yanmar South America.

"In addition, our focus on nationalizing products and maintaining stable prices, even with the rise of the dollar, was essential to guarantee the brand's competitiveness."

With the agricultural sector representing more than 60% of the company's total revenue, the brand highlights that among the best-selling tractor models in 2024 are those with 26, 75, 80 and 90 horsepower, with significant growth especially in the 105 horsepower model, which began to be sold this year. The nationalization strategy, with most of the portfolio already manufactured in Brazil or with ex-tariff, also helped to boost results.

Projects for 2025: sustainable growth and expansion

For 2025, Yanmar has a more moderate growth projection, estimating a 5% increase in sales. The company will continue to expand its portfolio with the launch of a 125 horsepower tractor, a new remote monitoring system that will be integrated into the Solis tractor lines, and also by entering the agricultural implements market that the brand will now offer. The restructuring of the machinery consortium for better credit and financing conditions is also part of the plans, along with the expansion of the dealership network.

“In 2024, we went from 72 stores to 80 and we want to reach 90 next year. And to further improve customer service, we will also invest in logistics improvements. The goal is to reduce delivery times for our machines. With these actions, we are confident that we will reap good results in the future. All these initiatives will strengthen our presence in the market, as we seek to offer our customers even more agility, innovation and new solutions for the field,” concludes the Network Development Coordinator.