Valtra celebrates 65 years in Brazil with a tribute to the “Valtreiros”

Valtra, a manufacturer of agricultural machinery from the AGCO group, is holding another edition of the “Valtra Drivers Month” campaign in July, a celebratory event to honor customers and fans who are part of the brand’s history. This year, the initiative invites rural producers from different regions of the country to share their stories, in order to value the role of those who have directly contributed to the development of Brazilian agriculture.

The campaign is part of the company's anniversary celebrations, which marks 65 years of operations in Brazil. To participate, simply send audio or video messages via WhatsApp, telling about remarkable experiences with Valtra machines, which symbolize the partnership between the field and technology.

The ten best stories will be selected and brought to life using animation techniques and published on the company’s social media channels during the second half of the year. The idea is to transform these real experiences into visual tributes that celebrate the Valtreiros’ journey. “This campaign is a way of recognizing the relationship built between Valtra and its customers and fans over more than six decades. By listening to these stories, we can better understand how the brand is present in everyday life and how this journey was built as a partnership,” emphasizes Fernanda Teixeira, Communications and Customer Care Manager at AGCO South America.

“Valtra has always been a pioneering company and has launched several technologies that are still widely used in the agricultural market today. Using AI and new design techniques to tell real stories is just following the company’s values,” he says.

“Valtra Driver Month” reinforces Valtra’s commitment to rural producers and recognizes the importance of each customer who contributed to the consolidation of the brand in the country. Throughout its 65 years in Brazil, Valtra has stood out for its innovation, robustness and proximity to the countryside, values ​​reflected in the stories that will be shared throughout the campaign. “Being a Valtra driver goes beyond using a Valtra machine. It’s about belonging to a community that shares values ​​such as work, resilience and passion for the countryside. That’s why we’re proud to show their stories,” highlights Fernanda.

Registration began on July 1st and continues until July 21st. The entire process is simple and can be completed on Valtra's official website, where all the guidelines for submitting content are available.