Valence Massey Ferguson makes his debut at Expo Riacho.

The 9th Expo Riacho, held between April 16th and 19th in Riacho de Santana, in southwestern Bahia, will be the stage for Valence Massey Ferguson's debut at the event. This participation marks another step in the company's expansion in the Northeast and reinforces its strategy of close relationships with rural producers in the region.

Participation in the fair comes at a strategic moment for regional agriculture, marked by the advancement of mechanization and the search for solutions that increase productivity, especially in semi-arid climate areas.

“We are close to the producer, understanding the needs of the field and offering solutions that truly contribute to increased productivity. Expo Riacho is an important showcase for this connection,” says Fábio Paixão, sales manager for the region.

With investments in expanding its business in Bahia, Valence Massey Ferguson operates in 363 municipalities, with units in Irecê and Feira de Santana, and is preparing to open a new operation in Vitória da Conquista.

The "jack-of-all-trades" of the field gains prominence.

Among the equipment presented, one of the highlights is the MF 4307, one of the most widely used models in the region. With 80 hp of power, the tractor has established itself as a versatile solution for different activities in the field, being able to pull implements, transport loads, prepare the soil and work in various stages of production.

“The MF 4307 is a tractor that is very well suited to the reality of producers in the region. It delivers power, versatility and economy, with simple operation and easy maintenance, which makes all the difference in day-to-day work in the field,” highlights Paixão.

With simple maintenance and affordable components, the model also stands out for its cost-effectiveness and fuel efficiency, potentially generating savings of up to 10%, a feature especially valued by producers in the semi-arid region.

In addition to this model, Valence Massey Ferguson has a complete portfolio that includes tractors, planters, harvesters, sprayers, agricultural implements, as well as parts and specialized technical support in the field.

Diversified agriculture and growth potential

The Riacho de Santana region has a diversified productive base, with a strong presence of crops such as cassava, corn, beans, and rice, as well as sugarcane, sweet potatoes, and watermelon. In fruit growing, bananas, mangoes, oranges, and coconuts stand out. Cattle ranching, goat and sheep farming, and beekeeping complement the local economic activity.

This scenario reinforces the demand for mechanization adapted to the regional reality, with versatile and efficient equipment capable of serving everyone from family farmers to producers in the process of expansion.