UPL Brazil brings innovation to Coopercitrus Expo.

UPL Brasil is participating in the Coopercitrus Expo Business Fair, from July 27th to 31st, at the Coopercitrus Credicitrus Foundation in Bebedouro (SP). During the event, the company will present its portfolio of chemical technologies, biosolutions, and physicoactivation, developed to support producers in increasing productivity, improving management efficiency, and enhancing the sustainability of key agricultural crops.

"Coopercitrus Expo is one of the major gatherings of Brazilian agribusiness and represents an important opportunity to strengthen a partnership built over many years. It is precisely in this contact with the producer that we are able to share technologies developed from the integration of science, research and knowledge applied to the field," says Cristiano Figueiredo, CEO of UPL Brazil.

At the UPL booth, visitors will be able to learn about technologies developed to address various challenges in crop cultivation. Among the highlights is Evolution, an exclusive solution that combines multi-site and systemic action for managing the complex of soybean diseases, contributing to crop productivity and resistance management. The company will also present Eximia – a selective systemic herbicide with an exclusive UPL molecule, indicated for the control of post-emergence weeds in sugarcane – and Obny, a contact acaricide developed for the control of the citrus leprosis mite (Brevipalpus phoenicis).

According to Cristiano, "the innovation present in the portfolio we will present to Coopercitrus members only makes sense when it generates value for those in the field. Our commitment is to transform knowledge into solutions that support producers in their decisions and contribute to an increasingly efficient, resilient agriculture, prepared for the challenges of the future. This is what we understand as innovation that transforms agriculture – the motto we will take to this event."