Trelleborg Tires bets on expansion and signs agreement with John Deere

Trelleborg Tires, a company providing tire and wheel solutions for agriculture, outlines its growth plan in Brazil and is betting on the presence of its brand in more than 300 John Deere dealers to expand its market share in the country. This new partnership, signed during Agrishow 2024, officially begins in July. Starting this month, Brazilian farmers will find John Deere's broad portfolio of more than 700 products with cutting-edge technology from Trelleborg in John Deere after-sales. The two leaders, already global partners, now reinforce their regional alliance through this trade agreement.

The tire industry currently sells its products to traditional tire distributors and end users. According to Marcelo Natalini, president of Yokohama TWS South America, these end users are mainly linked to the sugarcane and grains segments, representing around 60% of the company's sales in the country. Natalini adds: “With the partnership with John Deere, the idea now is to gain more market share and expand sales to small and medium-sized farmers. With John Deere’s strong and well-established local presence and a constant search for innovation and quality similar to ours, the partner is ideal for this expansion.”

Trelleborg designs and produces agricultural tires with patented technologies capable of guaranteeing high stability, self-cleaning, greater traction power and VF (“Very High Flexion”) construction. This allows the machine to carry more load and perform more efficiently than conventional tires, resulting in less soil compaction. There are tire options for all types of applications, from small lawn mowers to large tractors and combines measuring over two meters in diameter.

In addition to tires, Trelleborg offers a wide range of complete factory-fitted tire and wheel sets. "We are the only supplier to offer this complete tire and wheel set solution to our OEM customers. For them, finding everything in one place is great. This simplifies logistics and operations and brings huge gains in terms of production, time and efficiency", he adds.

Present in Brazil for 30 years, Trelleborg Tires closely follows the strong and growing development of the Brazilian agricultural market and its importance on the global stage. This expansion strategy in the country aims to follow this development and better meet the demand of Brazilian producers, providing access to their tires through traction in the John Deere point of sale channel.