Ticket sales for Agritechnica 2025 have started

World Agricultural Machinery Fair focuses on digitalization, automation and new attractions

30.07.2025 | 13:43 (UTC -3)
Cultivar Magazine, based on information from Malene Conlong

Ticket sales have begun for Agritechnica 2025, which takes place from November 9th to 15th in Hanover, Germany. The organizers opened the official ticket shop four months in advance. Demand is high: 76% of attendees surveyed have already confirmed their attendance. The fair is considered the world's largest for agricultural technology.

The exhibition center's 23 pavilions are fully booked. Approximately 2.700 exhibitors from over 50 countries will participate. 430 visitors are expected. For the first time, the event is adopting the "7 Days – 7 Themes" concept, focusing on different professional audiences each day.

Digitization and automation are the most interesting areas for visitors. One in four respondents wants to learn about robotics and artificial intelligence solutions. The new Digital Farm Center, in Hall 21, will bring together more than 100 companies in thematic areas focused on digital agriculture, automation, and AI.

All major global manufacturers in the sector have confirmed their attendance. The companies are listed in the official exhibitor directory. New products include tractors, harvesters, soil preparation equipment, seeding, crop protection, fertilization, and precision agriculture.

The Systems & Components side event will occupy three interconnected pavilions, serving as a showcase for suppliers to the agricultural and off-highway machinery industries. The technical program will feature expert stages, flash presentations, and networking events on efficiency, machinery trade, soil health, and new energy sources. Agribusiness startups will have a space to present ideas and products.

Agricultural machinery distributors gain new resources. The "Business Matchmaking" program will facilitate contact with exhibitors. The fair also opens the International Dealer Center in Hall 2, dedicated to international prospecting. Registered distributors can be found on the website and official app.

A single-day ticket costs €29. A two-day ticket costs €42. Admission to Innovation and Press Sunday costs €63. The Agribusiness Days, on November 10th and 11th, cost €149 per day. For the first time, the ticket includes free public transportation in the Hanover region on the day of the visit.

The DLG recommends that visitors check the official website for daily themes and ticket categories. The Green Ticket option allows you to support reforestation projects in Germany.

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