Show Rural 2026 generated R$ 7,5 billion in five days.

The 38th edition of the Show Rural Coopavel received 430,3 visitors during five days of technical visits, from Monday to Friday, February 9th to 13th, a historical record, President Dilvo Grolli reported this afternoon. The previous best mark was in 2025, when the event received more than 407 people. 

The exhibitors' sales value this year was R$ 7,5 billion, higher than the R$ 7,05 billion of the previous edition. The audience for this fifth day of technical visits, the 13th, was 61.476 visitors -- the audience for the mass on Sunday was 40 people, but it is not included in the final result.

Dilvo attributes the event's success to the quality of the innovations presented, the substantial investment by companies in research and development, and also the growing and increasingly necessary search by rural producers for information and knowledge that can improve the quality of production with lower costs and sustainability.

The next edition already has a date.

“We are all very happy because we have fulfilled the event's purpose, which is to bring the best technical information to rural producers, contributing to accelerating the process of applying new knowledge to the field and optimizing results.”

Overcoming challenges is a constant goal of Show Rural, one of the three largest events of its kind in the world. With the theme "The Strength That Comes From Within," the 38th edition welcomed dozens of Brazilian delegations and more than 20 international ones. There was also a record number of students from technical schools.

The president of Coopavel also announced the date for the 2027 edition, which will be held from February 1st to 5th. "We hope to see everyone in February of next year for the 39th edition of the Coopavel Rural Show," invites Dilvo.