TSV Seeds begins a new phase with an expanded portfolio.

TSV Seeds has announced a new phase following its merger with Superseed, a move that repositions the brand and unites the products of both lines. The change is the result of a branding study, consolidating TSV as a benchmark in the vegetable market and offering a broader, more structured portfolio aligned with the demands of the field.  

According to the company's Marketing Manager, Marcos Vieira, the decision was based on market insights that showed the complementarity between the two lines and the opportunity to strengthen a single brand. “The integration broadened TSV's range of cultivars, ensuring greater genetic depth for different production profiles. The focus is on being even closer to the producer, offering variety, technical guidance, and confidence in what is planted,” he states.  

According to Vieira, the repositioning also brought a new brand concept, now more innovative and contemporary, translated by the redefinition of the acronym TSV: 'Technology, Seed and Life'. These pillars reinforce the company's commitment to genetic excellence, seed quality, and valuing the work of rural producers.  

Douglas Machado, Commercial Manager of TSV Seeds, emphasizes that the unification simplifies the relationship with the market and consolidates national operations. “Our goal is to serve everyone from small to large vegetable producers, as well as support commercial partners throughout the country. The new TSV Seeds is born stronger, with a robust portfolio, recognized products, and the mission of continuing to bring technology, genetics, and trust to the field.”  

Machado emphasizes that the new TSV Sementes has a team of technical consultants throughout the country, as well as experimental and research stations in São Paulo, Minas Gerais, Santa Catarina, Rio Grande do Norte, and Pernambuco.  

“These centers guarantee genetic testing, adjustments, and validations tailored to different production realities, always considering soil, climate, and management. This infrastructure allows us to constantly launch new products with the highest technology available in the world, always keeping up with the evolution of agriculture and market needs,” concludes Douglas Machado.