Swedish company Quicke starts operations in Brazil

Swedish company Quicke, part of the German group Jost World, has officially announced its entry into the Brazilian market, taking over the operations of Siac do Brasil, Paladin do Brasil and Crenlo do Brasil, in the city of Guaranésia, Minas Gerais. With a 75-year history, the company is recognized worldwide for developing solutions in front loaders and agricultural implements, being compatible with more than 4 thousand tractor models.

At the Guaranésia factory, with over 25 years of experience in manufacturing cabins and welded assemblies, Quicke intends not only to produce, but also to adapt its technologies to the specific demands of the Brazilian market, contributing to increased efficiency in agricultural operations.

The decision to enter Brazil is in line with Quicke’s strategy to increase its presence in key agricultural markets, taking advantage of the country’s potential as one of the world’s largest agricultural producers. “The choice of Guaranésia as the location for the factory is no coincidence. The region is known for its tradition in agriculture and in the production of equipment for the sector, which offers Quicke a solid base for local operations,” explains Ricardo Barbosa, Sales and Business Development Manager for South America.

Over the course of 75 years, the company has expanded its presence to more than 40 countries, developing solutions that not only meet but also exceed the expectations of farmers around the world. "Its products are recognized for their high compatibility, allowing them to integrate seamlessly with a wide range of tractors, facilitating the adoption of modern technologies without the need for major adaptations," explains Barbosa.

V-Loader Front Loaders

Among Quicke's most relevant launches for Brazil, the V-Loader line of front loaders stands out. These equipment were developed and manufactured locally, bringing to the Brazilian market the brand's already recognized technology in other countries. The joystick drive system is one of the main features of the V-Loaders and promises to transform the operator's experience. This innovation provides more intuitive control, facilitating operation and reducing fatigue during long working hours.

V-Loaders are designed to improve efficiency and durability in agricultural operations. The joystick configuration not only improves ergonomics, but also optimizes control of loader functions, contributing to a more appropriate operator posture. This attention to comfort and efficiency is essential to maximizing performance in the field.

Another important aspect is the compatibility of V-Loaders with tractors with or without a cabin. This flexibility ensures efficient integration, regardless of the type of machine used. The versatility of the loaders allows Brazilian farmers to adopt these technologies without the need for major adaptations to their equipment.

In addition, V-Loaders are designed to offer high load capacity and strength, adapting to a wide range of agricultural operations. This robustness ensures that the loaders meet the specific demands of producers, providing effective and reliable solutions for day-to-day work in the field.

Technical Support and Distribution

The company has invested in a robust distribution network and qualified technical support, ensuring that Brazilian farmers have access to comprehensive assistance, from installation to equipment maintenance. This local support is essential to ensure farmers’ confidence in using new technologies.

“With local production in Guaranésia and the launch of the V-Loader line, Quicke is positioned to raise the bar for agricultural mechanization in Brazil. By integrating its global expertise with the specific needs of the Brazilian market, Quicke aims to become an essential partner for farmers, helping them improve their efficiency, reduce costs and increase their competitiveness on the global stage,” explains Barbosa.

About JOST World

JOST WORLD is a leading producer of safety-critical systems for the commercial vehicle industry, offering a diverse range of products for the transport, agriculture and construction sectors. Quicke is one of the group’s brands, specializing in front loaders and agricultural implements. JOST currently employs more than 4,5 people worldwide and is listed on the Frankfurt Stock Exchange.