Agrishow 2026 registers R$ 11,4 billion in business intentions
The fair received 197 visitors and recorded a 22% drop in business intentions compared to the previous edition
The SugarBeet Expo 2026 will take place on September 9th and 10th in Springe, Germany. The event will be an open-air exhibition and will run parallel to PotatoEurope, a well-established trade fair in the potato sector. The program combines machinery demonstrations, technical discussions, specialized forums, and presentations of solutions for modern cultivation.
The program places beet cultivation at the center of discussions about technology, digitalization, and sustainability. The organization presents the fair as a new international platform for producers, service providers, companies, research institutions, and industry representatives. The objective is to create an environment for technical exchange and closer ties between agents in the production chain.
The technical program was given the motto "Make your business grow." It brings together topics such as soil health, robotics, technological trends, and applied research. The structure includes forums, expert lectures, and discussion formats with a practical focus. The activities address current challenges in beet production and applicable solutions for crop management.
Machine demonstrations will play a central role in the exhibition. Visitors will be able to observe equipment in operation under real field conditions. The presentations will cover seeding, harvesting, loading, logistics, and row crop protection technologies. According to the organizers, the demonstrations aim to show how new technologies support workflows and contribute to efficiency, precision, and sustainability.
Agricultural logistics will also have its own dedicated space in the program. The DLG Spotlight “Agricultural Logistics” will showcase tractors, specialized trailers, moving floor systems, conveyor belts, beet crates, covering systems, and logistics software. The topic has gained prominence due to the importance of truck transport in potato and beet production. The program also includes information on the legal and economic aspects of logistics operations.
Agricultural robotics will be featured in the DLG Spotlight “FarmRobotix,” presented jointly by DKE-Data and DLG. The space will showcase advancements in robotics, automation, and artificial intelligence for crop production. Live demonstrations, hands-on guidance, and discussions with experts will address the use of autonomous machines and digital systems in agriculture.
The DLG Expert Stage, located in the trial field at booth VG15, will feature presentations and discussions on current topics in beet and potato production. The program will run from 10:30 AM to 16:30 PM. The organizers report the participation of experts in specific crop approaches and in cross-cutting themes between the two supply chains.
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